Executive Manager - Insights & Analytics Lead

Responsibilities

Functional Responsibilities :

• Lead the BU engagement which includes three key components :
• Stakeholder management and partnership – owner of weekly / monthly MIT's that ladder to BU Big Rocks
• Overseeing functional delivery – focused on providing another layer of QC to critical reporting such as Flash / Global & ensuring narrative / commentary makes sense and explains the why not just the what
• Team management and coaching (working with Head of Insights BU & S&T to define WGLL and close gaps in capabilities, creating a clear programme to assess and coach on insights – analytics fundamentals (from pulling data to structuring analysis, to reading data accurately) to story-telling and presenting with confidence.
• Lead analysis for key bottler JBP's / AOP's & Top to Top's / summit meetings (supporting / working with Head of Insights)
• Support BI & CI Snr Mgr to create NE 360 Stepbacks utilising multiple sources (HTW, Panel)
• Lead Deployment of QGM into WE (ensure all reporting analytics & outputs structured as per Growth Navigator)
• Category & Share Forecasting (support the Head of Insights to create SOM models and growth scenarios)
• Channel specific upweighted analytics (build new AFH tracking and measurement reporting suite)
• Ovrseeing functional delivery of reporting / data analytics specific to the aligned portfolio within the sector / BU
• Use alternative sources for data gaps and leverage cross-functional learnings to incorporate considerations beyond retail data into reporting.
• Ensure good commentary and storytelling to explain business performance, drivers, optimization opportunities, and the key insights to action.
• Provide responses to ad-hoc follow-ups when double-click required with tables / charts / stories using relevant data
• Responsible for individual optimal utilization of time and delivering on agreed timelines and scope.
• Monitor and act upon regular feedback inputs from deliverables end-users and Business Partners
• Stakeholder management
• Be the primary POC for BU stakeholders in Insights and Marketing. Partner with Insights POC / project owner in market for business intelligence reporting end to end. Identify business questions to be answered, macro trends, category / competitor movements, and overall portfolio / segment / brand performance based on syndicated retail data received from partner agencies.
• Build and manage long term partnerships with business unit by ensuring regular communication, expectation management, and your problem solving ability.
• Improve existing processes based on frequent end-user and Business Partner feedback loop
• Coach team in ways of working with global stakeholders, as well as with external partners.
• Establish safeguards and quality checks to ensure quality and consistency, e.g. regular trend-watch to identify and address potential trend breaks.
• Leverage global / regional synchronization efforts (PEPView, PPD) to drive simplification and standardization.
• Explore new methods and vendors to enrich the scale and scope of current reporting (eg local loyalty-card data, demographics, local POS materials)
• People / Talent Management
• Manage of team of 2 L07 associates, ensuring team performance, engagement, and development plans.
• Working with DA & AI team to ensure smooth delivery of recurring reports and also working with a different talent pool team to guide and work on Adhocs and ensure satisfactory delivery to the BU
• Oversee Insights and Analytics output of the team and ensure quality and continuous improvement.
• Coach team in new and / or advanced I&A techniques, business understanding, stakeholder management and WOWs

Qualifications

Essential

Desirable

Skills Required

Power Bi, Cpg, Market Research, social listening , Communication Skills