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Performance Marketing : Associate Group Head / Group Head

Job description

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Group Head. This role is responsible for leading performance marketing operations and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword / copy creation, billing, trafficking and Q / A, as well as developing, optimizing, and maintaining search campaigns. Performance marketing operations lead who is comfortable under pressure and thrives in an environment where performance is paramount. The ideal Performance Marketing Operations Group Head candidate will be comfortable playing a hybrid role within the search team. A portion of his / her time will be spent on campaign creation and management, and the remainder will be spent helping to manage and professionally develop search team members. This opportunity will provide a platform to partner with the world’s leading consumer brands.

Key Responsibility Area

• Building & Developing Search Engine Marketing (SEM) campaigns across a wide-range of search engines (including Google, Bing, Yahoo)
• Mentoring new team mates on-boarding with our PPC operations team
• Analysing and optimise campaigns towards client goals
• Delegate and manage campaign management tasks to our in-house SEM team
• Collaborating across departments and offices to share insights, strategy and processes
• Delegating and organising priorities based on account focus
• Up to speed with tracking systems (Strong DoubleClick Search experience is a bonus)
• Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients

Team Leadership & Development

Skills

Qualifications

Education :