Assistant Vice President, Marketing Ops & Digital Marketing Delivery Lead

Ready to build the future with AI?

At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.

Genpact (NYSE : G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation , our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Assistant Vice President, Marketing Ops

& Digital Marketing Delivery Lead

We are seeking a seasoned and visionary leader with deep expertise in Marketing Ops, Digital Marketing & Analytics to lead our delivery and solutions in Financial Services. The role requires building a high[1]impact, data-driven marketing engine that enhances efficiency, improves marketing ROI, and enables scalable growth across all digital and traditional channels. The ideal candidate will possess deep expertise in Email Marketing, SEO, SEM, Paid Media, Web Analytics, and a strong grasp of MarTech tools, including Adobe Experience Cloud and Google Analytics 4 (GA4). Accountability includes delivering

services across regions, managing resources, and ensuring policy compliance. The candidate must possess strong commercial awareness, excellent communication skills, and external client-facing capabilities. Responsibilities include short- to medium-term planning, team leadership, budget management, and achieving functional objectives. The role involves high-level stakeholder engagement and delivery of measurable outcomes for the business.

Engagement Complexity :

• Collaborate with Banking, Capital Markets, Cards, Insurance and Fin-Tech operations and analytics
• teams.
• Design, develop and deploy solutions that are specific to business / function needs
• Provide regular updates to clients across geographies to ensure alignment with priorities and focus
• areas.
• Responsible for hiring and deploying right talent across various projects.
• P&L owner for analytics embed strategy across all Banking & Capital Markets business.
• Collaborate across various BCM, Insurance service lines – customer care, Banking operations,
• financial crime & risk management and Finance & accounting to offer analytics solutions

Financial / Budgetary : Yes

Percentage of Travel : Yes, 20% of the Time

People Management : Yes

Location : India

Experience : (Domain & Technical)

Email Marketing

Digital Marketing Execution

Web & Marketing Analytics

Delivery & Stakeholder Management

Skills : (Education & Leadership Expertise)

What We Offer :

Why join Genpact?

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters : Up.

Let’s build tomorrow together.