Creative Design Lead

Functional :

1. Ensure team adherence to brand guidelines and positioning to create high-quality designs that effectively communicate the brand's message and visual identity.

2. Attend campaign briefings by the Account Management team, decode the requirements, and infuse creative insights and strategic elements into the brief.

3. Decode brand guidelines and positioning to create high-quality designs to communicate the brand's message and visual identity effectively.

4.. Collaborate with cross-functional teams to ideate and conceptualize weekly / monthly content, pitches, and campaigns.

5. Take a hands-on approach by actively designing and creating innovative visual designs, infographics, logos, decks and other interactive platforms.

6. Supervise aesthetic checks and edits during pre-production, and production ,and attend shoots and music recordings.

5. Quality check the content created by juniors and provide feedback and direction.

6. Attain the desired creative output by comprehending and implementing feedback effectively

7. Prepare presentations for client & internal meetings.

8. Act as the first POC for design solutions and escalations

9. Contribute to one pitch per month, actively involved in research, brainstorming, and executing design concepts.

Research & Ideas :

1. Ensure accurate Competitive and industry analysis to identify trends, new content formats and explore opportunities for experimentation

2. Set a path to tech-driven, innovative ideas and conceptual breakthroughs

3. Develop compelling case studies for use in award submissions and partnerships

Team :

1. Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally

2. Work with the L&D team to structure training programs that directly impact work quality along with specific competencies

3. Promote a culture of research and self-development within the team while organizing regular one-on-one feedback discussions with team members

4. Hire capable, independent resources that can understand, communicate and execute client briefs accurately