Creative Strategy Lead

Role Overview

Develop data-driven creative strategies that bridge brand storytelling with performance marketing. Focus on creating scalable creative frameworks that drive engagement and conversions across the D2C customer journey.

Key Responsibilities

• Strategic Planning
• Develop creative strategies aligned with business objectives and target audience insights
• Create creative briefs that translate business goals into actionable creative direction
• Map customer journey touchpoints and optimize creative messaging for each stage
• Analyze competitor creative strategies and identify market opportunities
• Content Strategy & Planning
• Develop content calendars and creative asset roadmaps
• Plan creative testing frameworks for continuous optimization
• Create platform-specific content strategies (social, marketplaces, paid ads)
• Establish content pillars and messaging hierarchies for brand consistency
• Research & Insights
• Conduct consumer research and trend analysis to inform creative direction
• Analyze creative performance data to optimize future campaigns
• Monitor marketplace trends and platform algorithm changes
• Develop customer personas and behavioral insights for creative targeting
• Cross-functional Collaboration
• Work closely with performance marketing team to align creative with campaign objectives
• Collaborate with tech team on user experience and conversion optimization
• Support retention team with creative assets for email and WhatsApp campaigns
• Partner with data analyst to measure and improve creative effectiveness

Key Performance Indicators

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