Prasuma - Lead - Performance Marketing & Growth - Quick Commerce & D2C

You'll own the full growth and performance funnel for Prasuma & Meatigo across Q-Commerce and D2C platforms, leading ads, analytics, insights, and performance optimization.

This role is designed for a data-savvy, business-smart professional who thrives at the intersection of numbers, strategy, and creativity. You'll drive measurable growth across Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, while taking ownership of Meta and Google ad channels - blending data analysis, campaign strategy, and business thinking to accelerate brand performance.

You'll partner with business, marketing, supply chain, and analytics teams to uncover growth levers, identify opportunities, and drive actionable insights - ensuring consistent, scalable, and profitable growth.

Key Responsibilities :

1. Data Analysis & Growth Insights

2. Meta & Google Campaign Leadership

3. Q-Commerce Growth & Performance

4. Business Evaluation & Strategic Optimization

5. Reporting, Leadership & 4-7 years of experience in Performance Marketing, Growth Analytics, or E-Commerce Marketing, ideally within FMCG or D2C.

• Proven experience managing Meta & Google Ads for Apps (App Installs, Re-engagement, Conversions).
• Exposure to Q-Commerce ad platforms like Blinkit, Zepto, Instamart, Flipkart Minutes.
• Advanced proficiency in Excel and Google Sheets; ability to handle and analyze large datasets.
• Working knowledge of PostHog, Firebase, GA4, Appsflyer, or similar attribution tools.
• Strong analytical thinking, communication, and storytelling with data.
• Ability to work cross-functionally with creative, category, supply, and product teams.

A bias for action, curiosity, and ownership - and being a foodie who understands consumer behavior is a big plus!

Gurgaon-based candidates preferred.

(ref : iimjobs.com)