Inbound & Product Marketing Specialist

Job Title : Inbound & Product Marketing Specialist- SAAS

Location : Lagos | Full-Time

Role Overview :

We are seeking an Inbound & Product Marketing Specialist to drive lead generation, storytelling, and sales enablement. This role combines inbound marketing with product marketing and converts high-quality leads while building strong product narratives.

Responsibilities :

• Design and execute inbound campaigns (SEO, SEM, email, LinkedIn, industry platforms).
• Manage marketing automation & CRM tools (HubSpot, Zoho, etc.).
• Develop product positioning, messaging, and go-to-market campaigns.
• Create impactful content : case studies, whitepapers, blogs, videos, sales collateral.
• Collaborate with Sales & Product teams to support pipeline and growth initiatives.

Requirements :

Skills Required

CRM Tools, case studies , Blogs, Videos, Hubspot, Marketing Automation, Content Creation, Whitepapers, Linkedin, Product Marketing, Inbound Marketing, Zoho, Sem, Seo