Inbound Marketing Specialist (SEO)

Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clientsWork cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.

Responsibilities

• Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization.
• Create SEO-driven content calendars aligned with buyer personas and search intent stages.
• Implement topic cluster strategies and pillar content frameworks for authority building.
• Execute keyword research using AI tools to identify high-impact opportunities.
• Optimize content for Google SGE and AI-generated search features.
• Deploy programmatic SEO tactics for scalable organic growth.
• Monitor and adapt to algorithm changes and SERP evolution.
• Conduct technical audits using Screaming Frog, Sitebulb.
• Execute site migrations, URL restructuring, and indexation management.
• Ensure GDPR / CCPA compliance in tracking implementations.
• Optimize existing content for E-E-A-T signals and entity-based SEO.
• Create briefs for AI-assisted content generation while maintaining quality standards.
• Build GA4 dashboards and custom reports for organic performance tracking.
• Analyze user behavior data to inform content and SEO strategies.
• Track keyword rankings, organic traffic, and conversion metrics.
• Generate actionable insights from the search console and third-party tools.
• Execute digital PR campaigns for high-authority backlinks.
• Manage outreach programs using AI-powered prospecting tools.
• Develop linkable assets and resource pages.
• Monitor backlink profiles.

This job was posted by Joyshree Banerjee from FirstPrinciples Growth.

Skills Required

Keyword Research, Content Marketing, conversion optimization, technical audits , Seo