Performance Marketer For D2C Brand

Company Description

Grx Pixel is a performance-driven IT & Digital Marketing agency helping D2C brands scale through data-backed strategies, creative excellence, and deep expertise in Meta Ads, Google Ads, CRO, and end-to-end brand growth solutions.

We work with fast-growing D2C brands and are expanding our performance marketing team.

Role Description

We are looking for a Performance Marketer with hands-on experience in running & optimizing Meta Ads + Google Ads for D2C brands. You will manage end-to-end performance campaigns, improve ROAS, reduce CAC, build scaling strategies, and work closely with our design & development teams to drive consistent growth for clients.

Also having great understanding of creatives will be an added advantage

Key Responsibilities Campaign Execution & Optimization

Plan, launch & manage performance campaigns on Meta & Google

Optimize campaigns for ROAS, CAC, CPA , and high-quality conversions

Scale winning campaigns and manage budgets effectively

Analyze funnel metrics to maximize results

Monitor daily performance and troubleshoot issues

D2C Strategy & Insights

Understand brand positioning, target audience & product-market fit

Build full-funnel strategies (TOFU, MOFU, BOFU)

Identify high-performing creatives and share insights with creative team

Conduct competitor and market research

Analytics & Reporting

Use GA4, Ads Manager, Shopify, Triple Whale (if familiar), etc.

Daily, weekly & monthly reporting on KPIs

Identify patterns, drop-offs, & growth opportunities

Collaboration

Work closely with the Graphic Design Team for creative briefs

Partner with the Website Team for landing pages & CRO suggestions

Communicate directly with clients for performance reviews (when needed)

Qualifications

Expertise in Paid Advertising, Search Engine Marketing (SEM), and performance marketing strategies

Proficiency with analytics tools to track campaign performance and analyze data-driven insights

Experience in conducting A / B testing, optimizing campaigns, and maximizing return on ad spend (ROAS)

Proficiency in social media marketing and strategy implementation

Strong problem-solving and critical-thinking skills with a focus on innovation

Exceptional written and verbal communication skills

Deep understanding of D2C funnels, customer journeys & buying psychology

Strong analytical skills – ability to read data & optimize quickly

Experience with Shopify -based brands (preferred)

Basic knowledge of CRO & landing page best practices

Familiarity with digital marketing tools and platforms such as Google Ads and Facebook Ads

Bachelor’s degree in Marketing, Business, or a related field; certifications in relevant areas are a plus

Previous experience working in Direct-to-Consumer (D2C) or e-commerce businesses is highly desirable

Ability to work in a fast-paced, data-driven environment