Influencer Marketer For D2C Brand

Company Description

Grx Pixel is a performance-driven IT & Digital Marketing agency helping D2C brands scale through data-backed strategies, creative excellence, and deep expertise in Meta Ads, Google Ads, CRO, and end-to-end brand growth solutions.

We work with fast-growing D2C brands and are expanding our performance marketing team.

Role Description

We are looking for a talented Influencer Marketer who can plan, execute, and manage influencer campaigns for D2C brands. The ideal candidate should know how to identify the right creators, negotiate collaborations, track deliverables, analyze performance, and build long-term creator partnerships.

Also having great understanding of creatives will be an added advantage

Key Responsibilities

Strategy & Planning

Develop influencer marketing strategies for D2C brands

Identify relevant influencers across Instagram, YouTube, and other platforms

Prepare monthly collaboration pipelines

Plan campaigns for product launches, brand awareness & performance outcomes

Influencer Outreach & Collaboration

Reach out to creators, negotiate prices, and finalize deals

Build strong relationships with nano, micro, and macro influencers

Coordinate product deliveries and ensure timely posting

Maintain a database of influencers and previous collaborations

Campaign Execution

Prepare briefs, scripts, and content guidelines

Review content before posting to ensure brand alignment

Track live campaigns and ensure deliverables are met

Collaborate with internal creative & performance teams

Performance Tracking & Reporting

Analyze influencer performance : reach, engagement, clicks, conversions

Track coupon codes, UTM links & ROI

Prepare weekly and monthly analytics reports

Suggest optimization strategies for future campaigns

Qualifications

Experience : 1–2 years in Influencer Marketing

Strong understanding of Instagram, YouTube & UGC trends

Excellent communication & negotiation skills

Ability to shortlist the right influencers based on brand goals

Knowledge of D2C space (beauty, fashion, lifestyle preferred)

Basic understanding of performance marketing metrics

Ability to handle multiple campaigns at once

Experience as HR & Social Media will be preferred