Lifecycle Marketing Manager

ConfidentialMumbai, India

4 days ago

Job description

Core Goal

Maximize conversion across the funnel by designing and optimizing nurture, email, and lifecycle campaigns that move leads from MQL → SQL → Opportunity → Closed Won.

Key Responsibilities

Nurture & Email Campaigns

Own lead nurture programs across email and automated workflows.
Build tailored nurture tracks for different personas (mid-market vs enterprise).

Lifecycle & Retargeting

Design and execute paid retargeting campaigns (LinkedIn, display, etc.) to re-engage prospects.

Align nurture + ad campaigns with Demand Gen sequencing.

Content & Campaign Integration

Partner with Content Marketing Manager to deliver nurture assets (reports, case studies, videos).

Ensure lifecycle flows align with ABM and outbound campaigns.

Database & Funnel Optimization

Manage lead segmentation, scoring models, and engagement triggers.

Run experiments to optimize conversion at each stage of the funnel.

Analytics & Reporting

Provide insights on lead quality, conversion rates, and CAC efficiency.

Report on funnel conversion health to leadership.

KPIs

MQL → SQL conversion rate

SQL → Meeting conversion rate

Engagement metrics on nurture campaigns (open rates, CTR, pipeline touched)

CAC payback period improvement

Ideal Background

4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity)

Strong analytical mindset with campaign ops experience

B2B SaaS or demand gen-heavy environment background

Familiarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.) a plus

Skills Required

Salesforce, Marketing Automation, linkedin ads , Marketo, Hubspot

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Marketing Manager • Mumbai, India

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