Talent.com
This job offer is not available in your country.
(15h Left) Senior Customer Marketing Manager

(15h Left) Senior Customer Marketing Manager

DIAGEO IndiaIndia
4 hours ago
Job description

Job Title : Senior Manager - Customer Marketing

About the Function : Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role :

The role looks at supporting the SCMM in delivering the NSV and market share objectives. The role is responsible for execution of customer marketing plans at an outlet level as per the defined goal involving various aspects of ensuring effective brand communication, accurate M&E, running promotion schemes, promotor / vendor management, capability building and managing all documentation to ensure smooth implementation of the plan

Role Responsibilities :

1. Outlet management

  • Conduct market recee with Sales team to evaluate and finalize the outlets
  • Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
  • Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
  • Work towards development and innovations in Signage Elements example racks / main shop signage / gondolas etc
  • Collate and update TSEs & TLs monthly Scores in online & offline Portal
  • Prepare and supervise contracts for rental outlets and get their approval through the legal team
  • Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
  • Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

2. Brand communication and visibility

  • Help SCMM develop brand communication options at various channels as per brand imperatives
  • Co-ordinate with vendors to oversee execution of signage in the state.
  • Execute agrees visibility strategy and track and monitor visibility execution
  • Responsible for the choice of outlets for implementation along with the Sales team.
  • Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.
  • 3. Budget

  • Coordinate with the manpower agency for various activities eg. claim settlement etc.
  • Ensure accurate spend of budgets at the state level.
  • 4. Analytics

  • Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
  • Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan
  • 5. Train promoters for optimum performance

  • Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional / National Trade marketing
  • Induct and train the promoters as per incentive schemes
  • Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.
  • Experience / skills required :

    Qualification :

    MBA in Sales and Marketing

    Experience :

  • 5-7 years’ experience in FMCG / Alco-Bev sales
  • Knowledge & skills :

  • Planning, execution and review
  • Analytical & reasoning skills
  • Communication & negotiation skills
  • ROI Orientation
  • Vendor Management
  • Best suited for someone who

  • Believes in perfection when it comes to execution
  • Inclination to spend majority of time in the market
  • Good at networking
  • Flexible Working Statement : Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

    Diversity statement : Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

    We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

    Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

    Create a job alert for this search

    Marketing Manager • India

    Related jobs
    • Promoted
    Senior Brand Manager

    Senior Brand Manager

    HRipple SolutionsNagpur, IN
    𝗪𝗲'𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 : 𝗦𝗲𝗻𝗶𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗠𝘂𝗺𝗯𝗮𝗶, 𝗩𝗶𝗸𝗵𝗿𝗼𝗹𝗶).Are you a bold storyteller with a passion for disruptive brand experiences? Come join our funky, new-...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Performance Marketer

    Senior Performance Marketer

    Z BrandsIndia
    Z Brands is an e-commerce company that leverages the latest tech in data analytics and AI to rapidly build category-winning brands. Our mission is to create scalable, consumer-loved brands by combin...Show moreLast updated: 12 days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Metaflownagpur, maharashtra, in
    Growthlane is on the lookout for a.Someone who turns experiments into real revenue, quickly and cleanly.Landing pages, ads, emails, blogs, social posts, lead magnets, outbound campaigns — sharp, cl...Show moreLast updated: 7 days ago
    • Promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    Auscomp Computers Pty Ltdnagpur, maharashtra, in
    Established in 2000, Auscomp Computers Pty Ltd is a proudly Australian owned and operated distributor and technology integrator. Auscomp operates nationally from warehouses in Brisbane and Sydney, s...Show moreLast updated: 5 days ago
    • Promoted
    Growth Marketer

    Growth Marketer

    GleantapNagpur, IN
    Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands. We help businesses drive growth, improve retention, and automate engag...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Product Manager

    Senior Product Manager

    Peak3 (formerly ZA Tech)Nagpur, IN
    Responsible for demand research, propose solutions, collect, analyze, sort out and keep track of demands;.Assisted the project manager to control the overall scope of project requirements;.Sorted o...Show moreLast updated: 12 days ago
    • Promoted
    Senior Customer Marketing Manager

    Senior Customer Marketing Manager

    DIAGEO IndiaIndia
    Senior Manager - Customer Marketing.Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive.They help se...Show moreLast updated: 19 days ago
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Nuwizo DigitalIndia
    Title : Performance Marketing Manager.Location : Bangalore (Onsite Only).Experience Required : 5+ years in performance marketing. Nuwizo Digital is a full-service digital marketing agency based in Bang...Show moreLast updated: 19 days ago
    • Promoted
    Senior Manager

    Senior Manager

    PwC IndiaIndia
    Industry / Sector : Financial Services Specialism : IFS - Clients & Markets Management Level : SM / AD.Job Description & Summary A career in Sales and Marketing, within Internal Firm Services, will provid...Show moreLast updated: 7 days ago
    • Promoted
    Digital Marketing Account Manager

    Digital Marketing Account Manager

    EoR Marketingnagpur, maharashtra, in
    Digital Marketing Account Manager.We’re looking for an experienced.Digital Marketing Account Manager.This role is all about building strong client relationships, overseeing marketing campaigns, and...Show moreLast updated: 30+ days ago
    • Promoted
    Partnerships Marketing Manager

    Partnerships Marketing Manager

    Impetusnagpur, maharashtra, in
    Databricks, Snowflake, Google Cloud, and Microsoft Azure.You’ll own end-to-end partner marketing plans that increase brand visibility, accelerate pipeline, and drive revenue growth across.Cloud, Da...Show moreLast updated: 27 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Kahani by i2c EventsIndia
    Kahani - by i2c Events is dedicated to creating unique and unforgettable love stories through impactful events.From classic fairy-tale weddings to modern celebrations, we bring your vision to life ...Show moreLast updated: 4 days ago
    • Promoted
    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Bhanzunagpur, maharashtra, in
    Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 19 days ago
    • Promoted
    Senior Marketing Manager

    Senior Marketing Manager

    Avtar - Leaders in Workplace Culture & InclusionIndia
    We are looking for a passionate marketing professional with strong content creation and management skills.This role blends strategic marketing, campaign execution, and creative storytelling, ideal ...Show moreLast updated: 19 days ago
    • Promoted
    Marketing Lead

    Marketing Lead

    XTEN-AVnagpur, maharashtra, in
    XTEN-AV is a leading SaaS-based platform that is transforming the AV (audiovisual) industry with AI-powered design, automation, and proposal-generation tools. Our mission is to simplify and moderniz...Show moreLast updated: 7 days ago
    • Promoted
    Performance Marketing Specialist

    Performance Marketing Specialist

    Hair Drama Co.nagpur, maharashtra, in
    We are looking for a results-driven.Performance Marketing Specialist.Google and Meta campaigns, preferably for e-commerce fashion brands. The role involves campaign strategy, execution, budget manag...Show moreLast updated: 19 days ago
    • Promoted
    Senior Marketing Manager (Mumbai and B2B only)

    Senior Marketing Manager (Mumbai and B2B only)

    Swabhav Techlabs - Your Talent Solution PartnerIndia
    Drive B2B Marketing Initiatives : .Develop and execute marketing strategies tailored to B2B audiences, ensuring Nexsales' products and solutions reach their target market effectively.Manage Multi-Cha...Show moreLast updated: 30+ days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Supanote AInagpur, maharashtra, in
    Create thought-leadership content that redefines AI in behavioral health.Build a scalable inbound strategy to attract clinicians, payers, and industry partners. Turn complex clinical and tech topics...Show moreLast updated: 7 days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Kushal's Fashion JewelleryIndia
    Growth Marketing Manager – Regional Growth- Job Description.As Growth Marketing Manager – Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assi...Show moreLast updated: 7 days ago
    • Promoted
    Manager - Performance marketing

    Manager - Performance marketing

    dentsu MediaIndia
    We are seeking a strategic, client-focused, and results-driven Performance Marketing Manager to lead and manage key paid media accounts. The ideal candidate will be responsible for driving the perfo...Show moreLast updated: 19 days ago