Digital Marketing Executive

Job Description

1. Digital Campaign Management

Plan, execute, and manage digital marketing campaigns across channels including Google Ads, Meta (Facebook / Instagram), LinkedIn, and others.

Monitor and optimize campaigns to ensure maximum ROI.

Develop and manage SEO / SEM strategies to increase organic traffic and search rankings.

2. Social Media Management

Manage the company’s social media presence on platforms such as LinkedIn, Instagram, Facebook, Twitter, and YouTube.

Create and schedule engaging content to grow followers and engagement.

Track and analyze performance metrics, preparing monthly reports.

3. Content & Email Marketing

Coordinate with the content team to produce high-quality digital content (blogs, videos, infographics, etc.).

Plan and execute email marketing campaigns for lead nurturing and retention.

Monitor and report email performance metrics (CTR, open rate, conversions).

4. Website & Analytics

Work with developers / designers to maintain and improve website UX and landing pages.

Use analytics tools (Google Analytics, Search Console, etc.) to measure site performance.

Generate insights and make data-driven recommendations for campaign improvements.

5. Brand & Collaboration

Support the marketing team in brand positioning and online reputation management.

Collaborate with internal teams (sales, product, design) to align marketing activities with business objectives.

Stay up to date with the latest digital trends and technologies.

Requirements

1–3 years of experience in digital marketing or a similar role.

Hands-on experience with Google Ads, Meta Business Suite, SEO tools (Ahrefs, SEMrush, Moz), and Google Analytics.

Strong understanding of social media marketing, PPC, and content marketing.

Excellent communication, analytical, and multitasking skills.

Creative thinker with attention to detail and a data-driven mindset.

Requirements

Requirements : -Efficient in English, Punjabi / Hindi (both written and speaking) -Excited / feared about the AI era and understands the power of Marketing -Experience in using ChatGPT, Gemini or any other tool for more than social media captions or Ghibli Art -Basic overview about SEO - keywords, meta, schemas -Instgram / YouTube screen time over 2-3 hours / day (Reels, memes) -Shoot video content, do voice-overs in English -Watched list of 20+ Hollywood movies / series and more importantly non-dubbed -Knowledge or atleast awareness about the tech world (from Silicon Valley to China's EVs) -Extremely extrovert, zero social anxiety and ability to sit with attention without Subway Surfers half-screen -Having managed own social media channel is a BIG PLUS -Having interest in literature / songs / philosophy / science / even WWE (basically a hobby is appreciated)