Meta & Google Ads Expert – Fintech
Location : New Delhi |
Experience : 4–6 years |
Industry : Fintech / BFSI
We are a fintech platform redefining access to secured and unsecured loans for SMEs, business owners, and builders. We are looking for a
Meta & Google Ads Expert
to drive performance marketing campaigns across
Meta (Facebook & Instagram)
and
Google Ads (Search, Display, YouTube, Discovery, Performance Max) .
Key Responsibilities :
Plan, execute, and optimize
end-to-end paid campaigns
targeting borrowers, SMEs, CAs, and builders.
Manage
CPL, CTR, ROAS, and loan conversion optimization .
Build and maintain
pixels, conversion APIs, and tracking dashboards .
Ensure
G2 verification
and compliance with Meta & Google policies for financial services.
Collaborate with content, design, and tech teams for
integrated growth campaigns .
Conduct
A / B testing
for creatives, keywords, and audiences.
Monitor campaign performance and prepare
weekly ROI reports .
Requirements :
4–6 years of experience in Meta & Google Ads, with at least 2 years in
fintech / BFSI .
Proven experience in
lead generation campaigns in regulated industries .
Hands-on expertise with
Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics .
Knowledge of
financial advertising restrictions and verification processes .
Strong analytical, optimization, and campaign management skills.
Preferred : Experience with
loan marketplaces, NBFCs, or digital lending platforms .
Multi-language targeting experience (English + regional).
SEO and organic growth knowledge to complement paid campaigns.
What We Offer :
Competitive salary with
performance-linked incentives .
Leadership role in fintech
digital marketing growth .
Exposure to
lenders, borrowers, and ecosystem partners .
Fast-paced,
startup culture .
Digital Marketing Manager • India