Job Title : Business Development Manager - Education Sector (K-12 & Higher Education)
Location : Bangalore, South India coverage
Reports to : Sector Sales Lead - Education Sector
Role :
This is a solution-sales expert role focused on acquiring new, relevant educational institutions as clients for our bespoke food service solutions by acting as a bridge between market, regional sales and solution development. The role demands a sharp business developer who can open doors with trustees, promoters, principals, vice-chancellors, and facility heads in India's most prestigious schools and universities. The aim : position our food services as a brand-enhancing, parent-impressing, and experience-defining differentiator.
Key Responsibilities :
New Business Development :
- Identify and create opportunities in premium private schools, IB / CBSE / ISCE institutions, top boarding schools, and tier-1 universities.
- Proactively build and manage a target list of high-potential accounts with multi-year revenue potential.
- Build and maintain a high-quality pipeline through strategic networking, referrals, events, and direct outreach.
- Develop deep account intelligence to map decision-making hierarchies and budget cycles.
- Lead first contact through networking, industry events, referrals, and strategic cold outreach.
- Close working with inside sales and on-ground territory mapping to identify new opportunities and ensure 100% market mapping & coverage
Sales Execution :
Initiate the new client acquisition process : market mapping, lead generation, sales funnel building (prospect / research / WITY road-mapping), need analysis, and then collaborating with the regional sales teams for proposal development till deal closure.Manage long, complex sales cycles with multiple high-level stakeholders.Maintain detailed opportunity tracking in CRM to ensure accuracy in forecasting.Consultative Selling & Solution Crafting :
Engage clients with insight-led conversations about how food services can strengthen admissions, parent satisfaction, and brand equity.Work closely with culinary, nutrition, and design teams to create premium, bespoke proposals - from gourmet menus to world-class dining spaces.Integrate health, wellness, sustainability, and cultural sensitivity into pitches for greater impact with discerning clients.Premium Brand Positioning :
Position the company as a strategic partner, not a vendor - emphasising contribution to student well-being and campus brand image.Use storytelling, case studies, and visual mock-ups to help clients visualise elevated dining experiences on their campus.Leverage our brand credentials to gain access to exclusive institutional networks.Market & Relationship Building :
Actively participate in education conferences, parent forums, alumni events, and hospitality expos to network with decision-makers.Build partnerships with architects, education consultants, and facility designers to gain early visibility on new campus developments.Key Performance Indicators (KPIs) :
Sales Pipeline volumeConversion ratesBuyer's Grid quality for pipeline before it goes into proposal developmentNumber of new premium institutional accounts acquired annuallyTotal ARO from new wins initiated by BDMBrand perception & Trusted Advisor impact as measured through client feedback post-engagement.Qualifications & Skills :
Education : Bachelor's degree in Business, Hospitality, or related field (MBA 6-12 years in B2B business development with proven success in service / solution sales in the education sector.Strong network in premium / elite school and higher education circles is a major plus.Skills :
Exceptional networking, cold outreach, and door-opening capabilities.High-level presentation with board / trustee-level stakeholders.Ability to translate service quality into brand and perception value for the client.CRM & MS-Excel proficiency and disciplined sales pipeline management.Personality & Attributes
Polished, confident, and credible in high-net-worth environments.Persistent hunter mindset - thrives on opening new doors.Ability to inspire trust quickly and sustain relationships through long sales cycles.Passion for education, hospitality, and creating memorable experiences.(ref : iimjobs.com)