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Compass Group - Business Development Manager - Education Sector

Compass Group - Business Development Manager - Education Sector

Compass India Support Services Pvt. LtdHyderabad, India
30+ days ago
Job description

Job Title : Business Development Manager - Education Sector (K-12 & Higher Education)

Location : Bangalore, South India coverage

Reports to : Sector Sales Lead - Education Sector

Role :

This is a solution-sales expert role focused on acquiring new, relevant educational institutions as clients for our bespoke food service solutions by acting as a bridge between market, regional sales and solution development. The role demands a sharp business developer who can open doors with trustees, promoters, principals, vice-chancellors, and facility heads in India's most prestigious schools and universities. The aim : position our food services as a brand-enhancing, parent-impressing, and experience-defining differentiator.

Key Responsibilities :

New Business Development :

  • Identify and create opportunities in premium private schools, IB / CBSE / ISCE institutions, top boarding schools, and tier-1 universities.
  • Proactively build and manage a target list of high-potential accounts with multi-year revenue potential.
  • Build and maintain a high-quality pipeline through strategic networking, referrals, events, and direct outreach.
  • Develop deep account intelligence to map decision-making hierarchies and budget cycles.
  • Lead first contact through networking, industry events, referrals, and strategic cold outreach.
  • Close working with inside sales and on-ground territory mapping to identify new opportunities and ensure 100% market mapping & coverage

Sales Execution :

  • Initiate the new client acquisition process : market mapping, lead generation, sales funnel building (prospect / research / WITY road-mapping), need analysis, and then collaborating with the regional sales teams for proposal development till deal closure.
  • Manage long, complex sales cycles with multiple high-level stakeholders.
  • Maintain detailed opportunity tracking in CRM to ensure accuracy in forecasting.
  • Consultative Selling & Solution Crafting :

  • Engage clients with insight-led conversations about how food services can strengthen admissions, parent satisfaction, and brand equity.
  • Work closely with culinary, nutrition, and design teams to create premium, bespoke proposals - from gourmet menus to world-class dining spaces.
  • Integrate health, wellness, sustainability, and cultural sensitivity into pitches for greater impact with discerning clients.
  • Premium Brand Positioning :

  • Position the company as a strategic partner, not a vendor - emphasising contribution to student well-being and campus brand image.
  • Use storytelling, case studies, and visual mock-ups to help clients visualise elevated dining experiences on their campus.
  • Leverage our brand credentials to gain access to exclusive institutional networks.
  • Market & Relationship Building :

  • Actively participate in education conferences, parent forums, alumni events, and hospitality expos to network with decision-makers.
  • Build partnerships with architects, education consultants, and facility designers to gain early visibility on new campus developments.
  • Key Performance Indicators (KPIs) :

  • Sales Pipeline volume
  • Conversion rates
  • Buyer's Grid quality for pipeline before it goes into proposal development
  • Number of new premium institutional accounts acquired annually
  • Total ARO from new wins initiated by BDM
  • Brand perception & Trusted Advisor impact as measured through client feedback post-engagement.
  • Qualifications & Skills :

  • Education : Bachelor's degree in Business, Hospitality, or related field (MBA 6-12 years in B2B business development with proven success in service / solution sales in the education sector.
  • Strong network in premium / elite school and higher education circles is a major plus.
  • Skills :

  • Exceptional networking, cold outreach, and door-opening capabilities.
  • High-level presentation with board / trustee-level stakeholders.
  • Ability to translate service quality into brand and perception value for the client.
  • CRM & MS-Excel proficiency and disciplined sales pipeline management.
  • Personality & Attributes

  • Polished, confident, and credible in high-net-worth environments.
  • Persistent hunter mindset - thrives on opening new doors.
  • Ability to inspire trust quickly and sustain relationships through long sales cycles.
  • Passion for education, hospitality, and creating memorable experiences.
  • (ref : iimjobs.com)

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