Responsibilities :
- Gather and evaluate user requirements in collaboration with product managers and engineers
- Exploring user experience design requirements for our suite of digital assets.
- Developing UI / UX design strategy for the brand.
- Develop UI mockups and prototypes that clearly illustrate how sites function and look like
- Create original graphic designs (e. images, sketches, and tables)
- Producing high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
- Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets.
- Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.
- Collaborating with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.
- Providing advice and guidance on the implementation of UX research methodologies and testing activities in order to analyze and predict user behavior.
- Adhering to style standards on typography and graphic design.
- Design eye-catching graphics for social media, websites, marketing campaigns, and advertisements
- Create visual assets for brochures, presentations, packaging, newsletters, and other marketing materials
- Collaborate with the marketing and content teams to conceptualize and execute creative And Character Attributes Required :
- Creative & User-Centric Thinking : Balances creativity with usability by designing visually compelling and user-friendly interfaces.
- Attention to Detail : Maintains pixel-perfect design standards, ensuring visual consistency across platforms and touchpoints.
- Empathy & Curiosity : Understands user behavior and emotional triggers to create designs that connect and convert.
- Strong Visual Communication : Translates complex ideas or requirements into clear, impactful visuals and UI elements.
- Collaborative Attitude : Works well with developers, marketers, and stakeholders to align aesthetics with functionality and business goals.
- Adaptability & Openness to Feedback : Responds positively to design critique and adapts quickly to new tools, trends, and direction changes.
- Time & Task Management : Juggles multiple creative tasks, meets deadlines, and prioritizes high-impact work without sacrificing quality.
- Problem Solver : Uses design thinking to overcome UI / UX challenges and visual storytelling hurdles.
- Brand Alignment : Designs with a deep understanding of brand identity and ensures consistency across all visual and digital assets.
- Proactive Learner : Continuously explores new design trends, tools, and user behavior insights to elevate the quality of Have Skills :
- Design Tools Proficiency : Expert in tools like Figma, Adobe XD, Photoshop, and Illustrator.
- UI / UX Fundamentals : Strong grasp of user-centered design, wireframing, prototyping, and responsive design.
- Typography & Color Theory : Ability to apply visual design principles to create cohesive and appealing visuals.
- User Flow & Interaction Design : Able to design intuitive user journeys, micro-interactions, and layouts.
- Component-Based Design : Familiarity with design systems, reusable components, and UI Cross-Platform Design : Skilled in designing for web, mobile, and various screen resolutions.
- Brand Design : Experience creating social media creatives, banners, presentations, and print-
ready graphics.
Basic Understanding of Frontend : Knowledge of how designs are implemented withHTML / CSS (no coding required, but awareness is essential).
File Preparation & Handoff : Ability to deliver production-ready assets and communicateeffectively with developers.
Versioning & Collaboration : Comfortable using tools like Figma collaboration, Adobe CCLibraries, or project management tools like Trello, Asana, or To Have Skills :
Motion Design : Experience in animation tools like After Effects or Lottie for UI transitions or marketing videos.Usability Testing & Research : Knowledge of conducting or analyzing usability testing, A / B tests, and heuristic evaluations.Illustration & Icon Design : Ability to create custom illustrations or icon sets when required.Accessibility Awareness : Familiarity with WCAG guidelines and designing inclusive user Conversion-Focused Design : Understanding of CRO (Conversion Rate Optimization) and how design impacts engagement and sales.Design for Marketing Funnels : Experience designing for landing pages, email campaigns, and ad creatives.Knowledge of Web Technologies : Understanding of how designs behave in different browsers and devices.Experience with CMS Platforms : Familiarity with platforms like WordPress or Webflow from a design integration perspective(ref : hirist.tech)