Assistant Manager - Digital Marketing

Job Title : Assistant Manager – Digital Marketing

Job Summary

We are seeking a dynamic and results-driven Assistant Manager – Digital Marketing to support the planning, execution, and optimization of our paid / online marketing efforts. This role requires a creative thinker with strong analytical skills, experience in digital marketing channels, and the ability to collaborate across departments to drive online engagement, lead generation, and brand awareness.

Key Responsibilities

• Assist in the development and implementation of comprehensive digital marketing strategies.
• Manage and optimize campaigns across digital platforms including SEM (Google Ads), display advertising, email marketing, and social media (Facebook, LinkedIn, Instagram, etc.).
• Monitor and analyze campaign performance using tools such as Google Analytics, Google Ads, Linkedin Ads, etc., and provide actionable insights.
• Coordinate with content, design, and product teams to ensure consistent branding and messaging across all digital touchpoints.
• Contribute to the creation of engaging content for ad campaigns and other digital campaigns.
• Track KPIs such as Conversion Rate, Paid Channel traffic, CTR, and ROI on campaigns.
• Stay current with emerging digital trends, tools, and technologies to propose new growth opportunities.
• Support lead generation and nurturing strategies through marketing automation platforms (e.g., HubSpot, Salesforce etc.).
• Assist in preparing marketing reports and presentations for senior leadership.

Qualifications And Skills

Preferred Skills

Skills Required

Email Marketing, Salesforce, Shopify, Hubspot, Wordpress, Google Ads, Google Analytics, Sem, Seo