StuCred - Marketing Manager - B2C - Digital Focus

are looking for a dynamic Marketing Manager with hands-on experience in B2C digital marketing to lead and execute growth-focused campaigns.

The ideal candidate should have a strong understanding of consumer behaviour, digital trends, and brand-building across both online and offline channels.

Key Responsibilities :

• Develop, plan, and execute marketing campaigns across digital platforms (social media, paid ads, email, SEO) and offline channels.
• Create and monitor monthly marketing calendars aligned with business goals.
• Oversee content creation, storytelling, and social media strategies to enhance brand presence and engagement.
• Coordinate with designers, content writers, and cross-functional teams to ensure consistent branding and messaging.
• Track performance metrics, analyze campaign results, and optimize strategies for better ROI.
• Manage partnerships, influencers, and external agencies as needed.
• Conduct competitor research and market analysis to identify new opportunities.
• Support product launches, events, and customer engagement activities.

Required Skills & Qualifications :

(ref : iimjobs.com)