Digital Marketing Lead
About the and Manage a Social Media Presence :
- Manage and grow the companys social media profiles (LinkedIn, Twitter, YouTube, etc.)
- Engaging social discussions about the company, competitors, and the industry.
- Drive relevant traffic and leads through social media presence.
Content Strategy and Distribution :
Manage an editorial calendar to drive qualified traffic to owned content (e.g., blogs, webinars).Collaborate with marketing teams to distribute engaging content that supports goals.Run and track social promotions and campaigns.Lead Generation, Campaign Management, and Performance Optimization :
Run ad campaigns to generate leads while staying within budget and adjusting as needed.Convert site traffic into marketing-qualified leads using calls-to-action, landing pages, and content.Optimize lead nurturing through email, content, and social channels.Track performance, analyze conversion data, and continuously refine processes to improve At least 5+ Years of relevant experience in Digital Marketing.Social media expertise :
Active and well-rounded personal presence in social media,Proficiency in using social media software to monitor social media conversationsDomain knowledge :
Strong understanding of the B2B and Software.Must have handled IT services marketing and Product MarketingMarketing Knowledge :
Strong analytical skills with a focus on using data to optimize blog marketing strategies.Exceptional writing and editing skills, with the ability to adapt to the businesss content style.The candidate should possess knowledge of all the segments below. He / She should be hands-on with Digital marketing and any other two disciplines :
Digital MarketingContent MarketingProduct MarketingBrand MarketingEvent MarketingMarketing Analysis(ref : iimjobs.com)