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Peninsular Research Operation - Lead - Digital Marketing

Peninsular Research Operation - Lead - Digital Marketing

PENINSULAR RESEARCH OPERATION PRIVATE LIMITEDChennai, India
20 days ago
Job description

Digital Marketing Lead

About the and Manage a Social Media Presence :

  • Manage and grow the companys social media profiles (LinkedIn, Twitter, YouTube, etc.)
  • Engaging social discussions about the company, competitors, and the industry.
  • Drive relevant traffic and leads through social media presence.

Content Strategy and Distribution :

  • Manage an editorial calendar to drive qualified traffic to owned content (e.g., blogs, webinars).
  • Collaborate with marketing teams to distribute engaging content that supports goals.
  • Run and track social promotions and campaigns.
  • Lead Generation, Campaign Management, and Performance Optimization :

  • Run ad campaigns to generate leads while staying within budget and adjusting as needed.
  • Convert site traffic into marketing-qualified leads using calls-to-action, landing pages, and content.
  • Optimize lead nurturing through email, content, and social channels.
  • Track performance, analyze conversion data, and continuously refine processes to improve At least 5+ Years of relevant experience in Digital Marketing.
  • Social media expertise :

  • Active and well-rounded personal presence in social media,
  • Proficiency in using social media software to monitor social media conversations
  • Domain knowledge :

  • Strong understanding of the B2B and Software.
  • Must have handled IT services marketing and Product Marketing
  • Marketing Knowledge :

  • Strong analytical skills with a focus on using data to optimize blog marketing strategies.
  • Exceptional writing and editing skills, with the ability to adapt to the businesss content style.
  • The candidate should possess knowledge of all the segments below. He / She should be hands-on with Digital marketing and any other two disciplines :

  • Digital Marketing
  • Content Marketing
  • Product Marketing
  • Brand Marketing
  • Event Marketing
  • Marketing Analysis
  • (ref : iimjobs.com)

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    Digital Marketing • Chennai, India

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