Senior google and Meta Ads Specialist

Role Description

This is a full-time, on-site role located in Mumbai for a Senior Google and Meta Ads Specialist. The specialist will be responsible for planning, executing, and optimizing online advertising campaigns on Google and Meta platforms. Day-to-day tasks include conducting keyword research, creating ad copy, monitoring and analyzing campaign performance, and adjusting strategies to meet targets. Collaboration with the marketing team for integrated campaigns is also essential.

Qualifications

• Proficiency in Google Ads and Meta (Facebook / Instagram) Advertising platforms
• 12+ years of experience with keyword research, PPC strategies, and ad copy creation
• Analytical skills to monitor, analyze, and optimize campaign performance
• Knowledge of digital marketing trends and best practices
• Strong communication skills for team collaboration and reporting
• Relevant certifications (e.g., Google Ads Certified) are a plus
• Bachelor&aposs degree in Marketing, Business, or a related field

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Skills Required

Google Ads, Keyword Research