Regional Marketing Lead

Regional Marketing Manager is responsible for overseeing marketing campaigns and initiatives to increase brand awareness as well as sales for an assigned region. This role is also responsible for driving new store launches and their sustenance and growth campaigns.

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Notes :

1. Strong knowledge of digital marketing & know how of per marketing

2. Expert in market research analysis, customer segmentation, customer profiling

3. Marketing expertise in RFM, Retention, Loyalty

4. Ability to do or assist in media plan ( online and offline)

5. Activation experience a must

6. Expert in Analysis, Excel, Power BI, Data

Decison to be made : Regional Located vs Centrally Located

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Objectives

• Achieve Sales Targets : Lead and execute marketing campaigns to meet or exceed predefined sales targets for each store in the assigned rew regions containing around to 30 to 40 stores.
• Enhance Customer Insights and Market Understanding : Regularly analyze sales data to identify customer preferences and market trends, and use this data to inform marketing strategies.
• Strengthen Stakeholder Relationships : Serve as the single point of contact for Regional and Cluster Managers, facilitating seamless communication and effective marketing support.
• Improve Underperforming Stores : Identify and implement targeted marketing initiatives to turnaround the performance of stores that are not meeting sales expectations.
• Increase Brand Awareness in Local Markets : Develop and implement strategies to build and maintain brand presence in local markets, aiming to increase footfall and market share.

Responsibilities :

Candidate Profile : Qualification

a Master's degree is preferred.

Experience

Local Market Acumen

Achievements