General Manager - Acquisition Marketing (PRO & Alliances)

Key Role Summary The GM – Acquisition Marketing (PRO & Alliances) is responsible for driving customer acquisition and revenue growth through strategic partnerships, member referral programs, and loyalty-led marketing initiatives. This role leads a Pan India team, builds high-impact alliances across diverse cohorts, and ensures consistent delivery of acquisition KPIs. It combines strategic vision with operational execution, data-driven decision-making, and cross-functional collaboration to expand market reach and elevate brand performance.

Key Responsibilities

Strategic Alliances & Partnerships

Develop and execute a national alliance roadmap targeting corporates, brand stores, RWAs, schools, malls, and premium retail cohorts

Drive lead generation through high-impact partnerships and joint marketing initiatives

Expand market reach and unlock new revenue streams by aligning alliances with defined customer segments

Member Referral & Loyalty

Collaborate with Data Science to segment member base and generate high-quality referrals

Design and implement loyalty programs to enhance member engagement and drive acquisition

Apply cohort-based strategies based on membership plans, vintage, and holidaying behavior

Monthly Activities & Revenue Delivery

Plan and oversee Pan India acquisition activities to meet input / output KPIs

Monitor daily sales dashboards and optimize regional performance

Analyze trends and implement tactical growth strategies

Team Leadership & Stakeholder Management

Lead and mentor regional acquisition teams to achieve productivity and revenue goals

Collaborate cross-functionally with Sales, Marketing, and Product teams to ensure seamless execution

Foster alignment across departments to maximize campaign impact

Performance Monitoring & Governance

Track KPIs and report performance insights to senior leadership

Benchmark alliance and referral practices against industry leaders

Support digital adoption by maintaining audit and performance data on central platforms

SOP Development & Process Excellence

Contribute to the creation and refinement of SOPs for alliance marketing and referral programs

Ensure documentation aligns with brand standards and operational feasibility

Support training initiatives with clear, actionable SOPs and best practices

Qualifications & Skills

Postgraduate degree in Marketing, Business, or related field

15+ years of experience in customer acquisition, alliance marketing, or business development

Proven success in leading Pan India teams and delivering revenue growth through partnerships

Strong leadership, communication, and stakeholder management skills

Data-driven mindset with a sharp eye for trends, segmentation, and performance optimization