Social Media Manager - Organic Growth

About ALIV

ALIV is a regenerative wellness clinic offering personalized IV therapies and Autologous Cell Therapy. We focus on preventative care and healthy aging.

Role Summary

Own ALIV's organic social presence end to end—build engagement, organic followers, and brand trust across platforms. Lead founder / doctor personal branding to make complex medical topics simple and relatable for the Indian audience.

Key Responsibilities

• Strategy & Calendar : Define platform-wise goals, content pillars, and a monthly / weekly calendar (IG, YouTube / Shorts, LinkedIn, X).
• Personal Branding : Plan and produce thought-leadership posts, founder stories, clinic behind-the-scenes, Q&As, and media features.
• Content Production : Write hooks / captions, script Reels, shoot / edit short videos, design posts / carousels, and brief designers / creators.
• Education-first Storytelling : Turn medical inputs into easy, accurate, patient-friendly content (FAQs, myths vs facts, outcomes, care tips).
• Community & DM Flow : Handle comments / DMs, build UGC / testimonial pipelines (with consent), escalate medical queries to clinicians.
• Growth & Collaboration : Run organic collabs with creators / patients, employee-advocacy, and micro-communities (WhatsApp / FB / Telegram).
• Analytics & Iteration : Track KPIs, A / B test hooks / formats, report insights, and refine weekly.
• Compliance : Ensure medical accuracy, no false claims, proper disclaimers, before / after usage norms, and adherence to clinic SOPs.

Must-Have Skills

Good to Have

KPIs (Organic)

Sample Content Pillars

What We Offer

Skills Required

UTMS, Canva, social listening , Video Editing, Linkedin, Adobe, Design, Copywriting