Product Marketing Associate

Key Responsibilities :

• Develop and execute Go-to-Market Strategies .
• Conduct Target Market and Competitive Research to inform product positioning.
• Conceptualize Product Features and maintain the Product Marketing Roadmap .
• Develop Content & Messaging Strategy to drive adoption and growth.
• Plan and execute User Engagement Strategies , including re-engagement and creative campaigns.
• Optimize App / Web Store , LeadGen paths, and user journeys.
• Conduct AB Testing and experimentation on elements, features, and user journeys.
• Segment users, profile cohorts, and customize engagement strategies based on user types.
• Research and drive Monetization Strategy across Free, Freemium, and Paid subscribers.
• Optimize Lifetime Value and repeat user monetization.

Skills Required

usage, Conceptualization, Manager, Technology, Research, Digital Marketing