Brand Marketing Specialist

Key Responsibilities1. Campaign Execution & ReportingPlan and execute driver / supply marketing campaigns across In-App, WhatsApp, IVR, SMS, and Email.Own CLM execution with reporting on key metrics to measure campaign effectiveness.Coordinate with city teams and cluster heads to ensure compliance with regional regulations.2. Category MarketingManage day-to-day communication strategy for Bike Taxi, Auto, and Cabs .Deliver consistent messaging across all supply channels to enhance engagement and retention.3. CLM ManagementManage and optimize driver app communications , ensuring relevant, timely updates and nudges.Create and execute customer app communication (PNs, WhatsApp, Email, SMS).4. Content & CopyWrite crisp, impactful content in Hindi & English for CLM campaigns and social media.Manage translations / adaptations ensuring language accuracy and brand tone.5. Tools & TechWork hands-on with CLM platforms such as MoEngage, CleverTap , and HTML-based templates.6. Creative & Agency ManagementCollaborate with agencies to develop high-quality statics, videos, GIFs, and campaign assets .Ensure creative outputs are aligned with campaign objectives and brand guidelines.7. Social Media & Community BuildingIdeate and execute creative strategies to grow driver community engagement on social media handles .Drive awareness and following through contests, influencer tie-ups, and UGC content .Requirements2–4 years of experience in brand / digital / supply marketing .Strong copywriting skills , with fluency in Hindi (spoken & written).Hands-on experience with MoEngage, CleverTap , or similar CLM tools.Ability to work with HTML-based templates for campaign deployment.Strong project management and agency coordination skills .Creative mindset with an eye for social media ideas and engagement strategies .