Assistant Brand Manager- Home Interior Brand

Title - Assistant Brand Manager-Category and retail

Job Location - Bangalore

Engagement- Fulltime Hybrid

Compensation- 8LPA

About the employer brand :

A fast-growing, tech-enabled home interiors brand that has transformed how customers experience end-to-end interior solutions across India. With a decade of expertise, a strong design community, and a rapidly expanding retail footprint across 30+ cities and multiple Experience Centres, the company focuses on delivering professional, personalized interiors through technology and expert-led execution.

Role Overview :

The Assistant Brand Manager will support category growth and market development initiatives across India. This role works closely with the Brand Manager to drive campaigns, develop creative assets, support retail expansion, and manage on-ground brand execution. It's a blend of creative oversight, strong coordination, and hands-on retail marketing.

Ideal Candidate Profile :

A detail-driven marketer who excels at getting things done. You thrive in fast-paced execution, enjoy collaborating with creative teams, understand retail environments, and bring a strong sense of brand consistency. You're comfortable working across Tier 1, Tier 2, and Tier 3 markets and can independently manage multiple stakeholders.

Key Responsibilities

• Execute local marketing plans for new store launches and partner recruitment drives across regions.
• Coordinate with creative teams to develop offline marketing collaterals — brochures, standees, banners, and in-store branding.
• Support the Brand Manager on FOFO / FOCO initiatives, ensuring brand and messaging consistency across markets.
• Partner with the retail team to manage pan-India retail marketing requirements.
• Assist in planning and executing category campaigns, including offer communication, upsell, and cross-sell initiatives.
• Manage dealer / partner communication, onboarding requirements, and creative needs from regional teams.
• Track and ensure high-quality execution across Experience Centres, including events, activations, and local brand initiatives.

Mandatory Skills :

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https : / / www.winnerbrands.in / talentcommunity /

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Thanks,

WinnerBrands Team

Skills Required

Retail Marketing, brand identity