Overview : As a Senior Staff Product Marketing Manager with a client of Talent Worx, you will play a crucial role in shaping the marketing strategy and driving the growth of our product offerings. You will work closely with cross-functional teams including product management, sales, and customer support to develop and execute comprehensive marketing plans that resonate with our target audience.
Key Responsibilities :
- Develop and implement product marketing strategies that align with business objectives and drive market share growth.
- Conduct market research and competitive analysis to identify trends and opportunities in the industry.
- Collaborate with product management to define product positioning and messaging that clearly articulates value propositions.
- Create compelling marketing materials, including product collateral, presentations, and customer case studies.
- Lead go-to-market initiatives for new product launches and enhancements.
- Engage with sales teams to provide training, support, and tools necessary to effectively sell our products.
- Analyze marketing performance metrics and adjust strategies as needed to optimize results.
- Maintain strong relationships with key stakeholders, including customers, partners, and internal teams.
- Mentor and guide junior marketing team members to develop their skills and enhance overall team performance.
Requirements
Qualifications :
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.10+ years of experience in product marketing or related fields, with a proven track record of success in driving product growth.Experience in B2B marketing, particularly in the technology or software industry.Strong understanding of market research methodologies and competitive analysis.Exceptional communication skills, both verbal and written, with the ability to present complex information clearly and persuasively.Ability to lead cross-functional teams and collaborate effectively across the organization.Strong analytical skills with experience in interpreting data and deriving actionable insights.Proficiency in marketing automation tools and CRM platforms.Strategic thinker with a passion for innovative marketing approaches.Benefits
Competitive salary and performance-based incentives.
Opportunities for professional growth and development.
Collaborative and inclusive work environment.
Comprehensive health and wellness benefits.