Head marketing-series a fintech

Job Title : Head of Marketing (Brand & Consumer Focus)

Location : Bellandur, Bangalore (On-site only)

Company : Series A Fintech Startup (Backed by Peak XV)

About the Company :

A fast-growing Series A fintech company backed by Peak XV, based in Bangalore, is on a mission to revolutionize consumer finance through innovative technology and customer-centric solutions. The company is young, dynamic, and ambitious, seeking a passionate marketing leader to build its brand and scale its consumer base.

Role Overview :

The company is looking for a Head of Marketing with strong B2 C experience to lead all marketing efforts focused on brand building and consumer acquisition. This leadership role involves shaping and executing the marketing strategy to establish a strong brand presence and drive growth in a competitive fintech market.

Key Responsibilities :

• Develop and implement a comprehensive brand strategy to create a differentiated market presence.
• Lead consumer marketing initiatives aimed at driving user acquisition, engagement, and retention.
• Oversee all marketing channels including digital, social media, events, PR, and influencer partnerships.
• Collaborate with product, growth, and data teams to ensure marketing efforts align with business objectives.
• Build and mentor a high-performing marketing team as the company scales.
• Analyze market trends, customer insights, and competitor activities to optimize campaigns and maximize ROI.
• Manage marketing budgets effectively and report on key performance metrics to senior leadership and investors.

Qualifications :

Why Join?

Budget : upto-80-85lacs