Erelego - Head - Marketing

ETPL is looking for lead for heading our Digital Marketing to enhance lead generation, brand visibility and brand relevance for ETPL across target markets.

Leading overall GTM.

Wok Location : Rajajinagar, Bangalore.

WFO only.

The role, responsibilities and deliverables include :

• Set-up complete marketing & communication strategies for our products and services to ensure the proper lead generation, B2B and SaaS business environment expertise is added advantage.
• Well versed with Creative, Content, Campaign Management, Communication with complete GTM activities of software technology products and digital transformation.
• Relevant experience of handling large budget Google AdWords, DV360, Meta and LinkedIn campaign management with effective ROI approach.
• Leading website content and development, SEO, Email marketing and any form of Communication Strategy for the Company.
• Managing written and verbal communication for the Company in press and on social media.
• Effective management of SM strategies to drive the leads.
• Maintaining healthy and engaging relationship with media houses, and managing and maintaining media contact database.
• Assessing opportunities for sponsorships and other partnerships and managing relations all across the industry.
• Analysing results of marketing strategies, competitor analysis, PR campaigns and product market fit exercise to ensure the relevant periodic insights to engineering, product and sales teams.

Desired Qualifications & Experience : .

(ref : iimjobs.com)