Creative & Content Manager

Job Description

Job Title : Creative & Content Manager

Company : Indra Shakti Ventures

Location : Mumbai (on-site at Goregaon, 5 days a week), Full-time

Experience : 4-6 years

Reporting Manager : Senior Brand Manager

Company Overview

Indra Shakti Ventures LLP is a purpose-driven FMCG company reimagining India’s food and beverage landscape through brands rooted in heritage, health, and sustainability. Guided by the philosophy “Bharat ke liye, Bharat mein”, it blends indigenous innovation with modern consumer aspirations. Its flagship brand SWĀH revives India’s heirloom rice varieties while empowering rural farmers, and Hado pioneers’ functional beverages crafted with natural botanicals and adaptogens for mindful social drinking. Together, they embody Indra Shakti’s mission to balance commerce with conscience — nurturing Bharat’s wellbeing, one product at a time.

Role Overview

We are seeking a Creative & Content Manager to shape the storytelling and voice communication for Indra Shakti’s growing portfolio of brands. This role will lead to the development of impactful brand narratives, engaging content formats and emotionally resonant copy across digital, social and D2C channels. The ideal candidate will blend creativity with strategy while transforming insights into content that inspires awareness, builds affinity and drives conversion for two distinct yet purpose-led brands.

Key Responsibilities

• Define and own the brand’s tone of voice, narrative and communication framework across channels (website, ads, CRM, packaging, and PR).
• Write, edit and guide brand copy for campaigns, ads, product launches, and community storytelling.
• Conceptualize and create content across short-form videos, social posts, influencer collaborations, and blog / editorial pieces.
• Manage the content calendar, ensuring timely, relevant and on-brand communication.
• Collaborate with Brand & PR teams to align messaging with creative output and marketing objectives.
• Support paid media with high-performing ad copy and creative testing.
• Brief and manage freelance writers, editors, and creators for scalable content development.
• Monitor content performance metrics to refine future storytelling and brand engagement strategies.

Requirements

Requirements

Requirements

Benefits