We are looking for a Creative and Performance Content Lead, responsible for developing and executing a content strategy that drives both brand engagement and conversion , across creative and performance marketing.
Key Responsibilities :
1) Content Strategy & Planning
- Develop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives.
- Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
- Drive consistency in brand voice and storytelling across all content formats.
2) Creative Content Development
Ideate and Execute content for website, email, blogs, landing pages, product pages, and brand campaigns.Create engaging narratives around hair health, product education, and customer stories.3) Performance Marketing Creatives
Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.5) Cross-functional Collaboration
Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.Provide content support for partnerships, influencers, CRM, and retention initiatives.Requirements :
4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.Strong understanding of both brand storytelling and performance marketing content.Proven experience in managing and scaling small to mid-sized content teams.Excellent writing, editing, and communication skills with a strong eye for detail.Analytical mindset with the ability to interpret content performance data and drive actionable insights.A creative thinker who understands how to speak to the modern consumer.Understanding of SEO principles, social trends, and email marketing.Skills Required
Email Marketing, Performance Marketing, Content Strategy