Location : Mumbai, MH
Experience : 4-6 Years (Retail Experience is a must)
About the job
Role Overview : We're hiring a Sr. Content & Creator Partnerships Manager to own Sweet Dreams' brand end-to-end—strategy, storytelling, and scale. This is a high-impact role at the intersection of product, performance, and retail where you'll turn product drops into campaigns, creators into distribution, and store events into citywide buzz. You'll architect our content system across Instagram / YouTube / LinkedIn, build a season / region / persona-based creator bench, lead shoots (studio or AI), and translate every moment into assets that convert—online and in-store.
If you thrive in fast, founder-led environments, can brief and negotiate with creators, direct content to attract eyeballs, and run disciplined budget shoots, this role gives you full-stack ownership to ship, learn, and scale.
Strategy & Brand Marketing
- Develop and execute a brand-led content marketing strategy that supports Sweet Dreams' positioning, growth, and product roadmap.
- Own the tone, voice, and visual identity across all content formats and platforms.
- Plan integrated campaigns across YouTube, Instagram, LinkedIn, and other social platforms.
User-Generated Content & Influencer Partnerships
Negotiate and brief creators across Instagram, YouTube, and Shorts for content-rich collaborations that feel native and convert.Lead sponsored content campaigns and exclusive video partnerships with creators and media outlets; secure usage rights & whitelisting.Track content performance and ROI with a sharp eye on retention, assisted conversions, footfall lift, and brand buzz.Build a season / region / persona-based creator bench; coach juniors on sourcing and outreach.Content Strategy & Execution
Own the content strategy for Social Media, performance ads, and retail campaigns—every moment yields assets.Partner with editors / designers to shape channel-specific narratives (Reels hooks, YT chapters, PDP videos, in-store screens).Prototype fast using AI tools (image / video generation, captioning, shot lists) with clear brand and ethics guardrails.Maintain an inspiration library of competitor visuals and experimental formats; turn trends into tests, tests into playbooks.Creative Direction & Photoshoot Leadership
Plan and lead campaign shoots from start to finish whether AI or studioWork with founders, stylists, models, and merch teams to bring visual concepts to lifeWork with the content team to arrange, attend, and lead social media shootsBuild visual decks, mood boards, and style guides for every new launchLead model selection, styling coordination, and studio / location bookingsBe the point person for translating product drops into campaign storiesCampaign Budgeting
Build event / campaign budgets across creators, venues, production, and media.Allocate spends by goal (awareness vs. footfall vs. sales vs. engagement) and run structured experiments (geo splits, creative lift).Publish post-campaign Budget vs. ROI reviews—what worked, what scaled, what gets sunset.Qualifications
You're a Great Fit If You :
4–10 years in content / creator marketing for consumer brands (fashion / apparel or lifestyle preferred).Are confident on camera and know how to connect through performance and voice.Know how to make content that converts, not just entertains.Are proficient in Canva and editing tools such as CapCut, VN, or Premiere Pro.Understand what works on at least 2 of the 3 : Instagram, LinkedIn, and YouTubeThrive in early-stage, fast-moving environments where you're trusted with end-to-end ownership.Demonstrated campaigns that moved commercial metrics (not just views)Bonus if you've : Run your own content page / channel, Created content for a brand, agency, or college club, Built something viral—even if once!
Key Responsibilities :
Develop and implement innovative, standardized visual merchandising strategies across all regions to elevate brand identity and drive sales.Create engaging window and in-store displays that reflect seasonal trends, brand aesthetics, and customer insights.Collaborate with category managers and retail operations to boost product category SPD (Sales Per Day) by 15%-30% through effective promotions and execution.Oversee digital marketing initiatives to complement in-store campaigns, enhancing nationwide brand reach and engagement.Lead and grow the e-commerce division as an alternative revenue channel, partnering with leading platforms to expand market presence.Explore and establish new revenue channels to achieve aggressive business growth targets.Why Join Us
We're the world's only publicly listed sleepwear brand—but that's just where the story begins. Where conventional fashion leaves off at 8 PM, we pick up—and dress you until 8 AM. With over 30 years of shaping fashion and comfort across India, SWEET DREAMS is now entering its most exciting chapter yet.
We don't design for runways.
We design for bedrooms, balconies, slow mornings, and self-care Sundays.
If you live for brand storytelling, dream up events that actually get talked about, and love building buzz through influencers, creators, and IRL experiences—this role was made for you.
We're not looking for a behind-the-scenes planner. We want a do-it-all, boots-on-ground, buzz-generating brand builder who can turn a store launch into a moment, a coupon drop into a citywide hook, and a Pyjama Party into the talk of the town.
You'll work directly with the founders and creative team to shape the offline presence of India's most exciting sleepwear brand.
We don't just make sleepwear—we champion India's 8 PM–8 AM lifestyle with speed, ownership, and mission-first execution. This is a career-defining opportunity :
Accelerate Your Career : Three years of learning in one; our pace and exposure are unmatched.Own High-Impact Projects : No layers. No micromanagement. Full-stack ownership with trust and visibility.Build with the Best : Collaborate daily with the founders and gain access to top minds like CMOs of brands in your wardrobe.Monday Meetings You'll Love : We sell at physical stores and work at physical offices- team bonding unmatched!Work with Real AI : We've never refused buying an AI tool and never plan to.See Your Work Everywhere : Millions of eyeballs across Instagram / YouTube, marketplace PDPs, in-store screens, and earned media.Budget : ₹9,00,000-₹14,00,000
Interested Candidates can share their CV at [HIDDEN TEXT]
Skills Required
Linkedin, Canva, Premiere Pro, Content Marketing, instagram , Youtube
