Brand Manager - FMCG

Brand Strategy and Positioning

• Integrated Marketing Campaigns (Digital, PR, Influencer, ATL / BTL)
• Consumer Insights & Market Research
• New Product Development (Concept to Launch)
• Team Leadership & Cross-Functional Collaboration
• Analytical Thinking and Data Interpretation
• Budgeting & ROI Optimization
• Competitor and Market Analysis
• FMCG or FMCD background is a critical requirement
• Communication & Storytelling Skills
• Agency & Vendor Management
• Strengthen brand positioning and market share across core product categories.
• Ensure consistent brand messaging across digital, retail, and offline channels.
• Lead data-backed campaigns that drive awareness, engagement, and sales.
• Launch at least two new product lines annually with successful market adoption.
• Improve brand health KPIs (awareness, recall, NPS) by 1520% YoY.
• Deliver high ROI on marketing spends through optimized channel mix.

Key Results 3 - 4 integrated campaigns executed per year.

(ref : iimjobs.com)