Position : Manager Branding & Communication
Experience : 6 - 10 years
Location : Bangalore
Organization : Healthcare Organization
Job Location : Bangalore (Corporate Office)
Other Criteria : This is a full-time, work-from-office role with a 6-day workweek (Monday to Saturday)
Exp Required : 6 to 10 Years
Scope :
This position works closely with internal teams to develop a strong brand, develop and implement communication campaigns and oversee various aspects of design, development, implementation, monitoring and evaluation of brand strategic and external communication programs and initiatives.
Job Description : Brand building :
- Oversee and coordinate development of a brand strategy
- Build the mechanism that allows the collection and creation of compelling content.
- Lead the planning and execution of the brand initiatives; oversee the creative development of publicity collaterals across all channels and other related communication and media platforms
- Develop and lead the implementation of brand communication budgets and monitor progress against key performance indicators
- Develop strategies aimed at promoting brand through implementation of CSR initiatives
- Develop, coordinate and execute campaigns aimed at communicating brand message and communicate brand personality
Brand Evaluation :
Coordinate regular research and surveys in brand communication and proactively obtain market trends and insights on brand value, visibility, awareness and perceptionAssess associated brand risks and make recommendations to the management on propositions that promote growth of the brand and enhance the visibilityDevelop brand evaluation and audit frameworkCommunication Planning & Implementation :
Develop, implement and evaluate annual communication plan.Design, plan and supervise the effective implementation of communication strategy and programmesDevelop engaging communication initiatives and material to build taxpayer engagementIdentify and mitigate communications challenges and risks which could impact on organization's reputationEnsure that brand and identity is adhered in all communication channelsContribute to communications results and calendarCampaign Managements :
Manage the development, implementation, tracking and measurement of ontime brand communication campaigns that drive brand awarenessDevise campaign Key Performance Indicators (KPI) that produces the desired communication and tax compliance results and demonstrate a Return On Investment. (ROI).Develop and implement campaign Monitoring & Evaluation and risk frameworkEnsure that the brand and identity is adhered to in campaigns conceptualizationMonitor and oversee campaign budgets spendingPlan, advise and manage end to end processes for strategic corporate communications campaignsAgency Management :
Develop and coordinate agency management framework through inclusive regular quarterly review meetingsManage contracted agencies to ensure that the desired results are achieved and the Authority receive Value for money.Lead and coordinate agency engagementsLead in design, layout and production and of public facing information materials such case studies, media pack, fact sheets, brochures, explainer videos, 2D explainers, external documentaries, FAQ'sAdministrative roles :
Streamline work processes within the assigned function to improve the performance of the brand and enforce brand guidelines and communication frameworksDevelop annual work plans and budgetLead the development in implementation of all policies and procedures within the functionOffer leadership and continued development of the designated brand team and cooperation with other departmentsManage day to day relationships of communication consultantsDevelop individual PC and appraise staff below youCompetencies :
Demonstrable ability to create- and deliver compelling, result oriented and engaging communication presentations that effectively change consumer behaviour and enhance business objectivesContent Development - Well skilled with demonstrable experience and leadership proficiency in the development of communication materials or lead others in developing drafts of communication materials.Strong conceptual and research / analytical skills - Has the ability to think strategically and rapidly analyse and integrate diverse information from varied sources into conclusions and recommendations.Communication Strategy, Planning, and Execution - Has moderate experience in and / or demonstrates a working or functional proficiency level sufficient to lead the planning, development, and execution of a communication strategyIntuitive ability to lead and / or follow throughout the organization. A collaborative leader, with ability to work vertically and horizontally to deducted necessary information to drive brand communicationIndustry awareness- distils, interpret and / or circulate.Highly organized. Creative and critical thinker accompanied by an innate ability to find clarity in ambiguity.Strong oral and written communication skills and capable of interacting with all levels of management.(ref : iimjobs.com)