Manager - Internal Communications & Employer Branding
Location : BigBasket HQ, Bangalore
Function : Human Resources
About BigBasket
Are you passionate about the transformative power of e-commerce in reshaping Indias grocery retail landscape? BigBasket continues to redefine online grocery shopping, with a robust presence across 30+ cities and over 15 million customer orders per month. With a reimagined supply chain and a culture of innovation, BigBasket is committed to creating seamless and impactful customer experiences at scale.
About the Role
As Senior Manager Internal Communications & Employer Branding, you will lead the design and execution of communication strategies that drive employee engagement, strengthen organizational culture, and enhance BigBaskets employer brand.
This role anchors the organization-wide communication charter and focuses on positioning BigBasket as an employer of choice through strategic internal and external communication, thought leadership, and digital storytellingespecially across platforms like LinkedIn.
Key Responsibilities
- Develop and execute internal communication strategies aligned with business goals and cultural objectives.
- Define and maintain the HR Communication Charter and frameworks to ensure message clarity and consistency.
- Partner with HR, leadership, and business teams to deliver impactful organizational messages and campaigns.
- Create, edit, and manage engaging content for newsletters, intranet, leadership emails, and internal events.
- Manage all internal communication channels to ensure a unified tone, message, and brand voice.
- Oversee BigBaskets LinkedIn and other employer branding platformsplan content calendars, drive engagement, and showcase culture, people, and achievements.
- Develop creative messaging for social media campaigns, thought leadership initiatives, and employee advocacy programs.
- Drive employee engagement through storytelling, recognition programs, and culture-building campaigns.
- Support senior leadership communicationdraft key messages, presentations, and talking points.
- Plan and execute company-wide events, announcements, and town halls across various communication channels.
- Collaborate with creative teams to design visually engaging communication materials.
- Measure communication effectiveness through analytics, feedback, and surveys, and continuously improve engagement strategies.
What Were Looking For
Exceptional written and verbal communication skills with strong storytelling, editing, and presentation abilities.Strategic thinker with an understanding of tone, timing, and impact.Proven ability to manage multiple stakeholders and projects in a fast-paced environment (experience in e-commerce or product-led organizations preferred).Strong understanding of digital communication tools and employee engagement platforms (especially LinkedIn).High emotional intelligence, creativity, and attention to detail in content delivery.Qualification & Experience
Masters degree (MBA / MA) in Communications, Marketing, or Journalism.8-10 years of experience in internal or corporate communications, with exposure to change management, leadership messaging, and employee engagement initiatives.(ref : iimjobs.com)