Sales Manager

Job Description : Business Development

Identify and onboard new institutional clients across corporate offices, hotels, restaurants, and catering segments.

Develop and expand business in HoReCa, CSD, Government, and B2B channels.

Prepare and deliver proposals, presentations, and product trials to institutional partners.

Sales & Account Management

Achieve monthly and quarterly institutional sales targets for the region.

Build and maintain strong relationships with purchase managers, chefs, and procurement teams.

Negotiate pricing, credit terms, and contracts in alignment with company policies.

Monitor sales performance, order frequency, and repeat business from key accounts.

Operations & Coordination

Work closely with supply chain and logistics teams to ensure timely order fulfillment.

Coordinate with finance for billing, credit management, and collections.

Maintain accurate records of account activity, leads, and opportunities in CRM systems.

Market Intelligence & Strategy

Track competitor pricing, product movement, and emerging institutional opportunities.

Share insights and inputs to strengthen Bazana's institutional strategy.

Identify potential tie-ups and collaborations to expand institutional footprint.

Cross-functional Collaboration

Partner with marketing and product teams for sampling drives, menu placements, and brand visibility within institutional partners.

Support NPD (new product development) initiatives based on institutional feedback.