Assistant Manager - Performance Marketing

Attentive.ai is a fast-growing vertical SaaS firm, funded by Peak XV (Surge), InfoEdge, Vertex Ventures, and Tenacity Ventures, that provides innovative software solutions for the construction, landscaping, and paving industries in the US & Canada. Our mission is to help businesses in this space improve operations and grow revenue with our simple & easy-to-use software platform - Beam AI.

Position Description

Attentive.ai is looking for a full-time Assistant Manager : Performance Marketing to drive performance marketing-led customer acquisition for its B2B SaaS platform Beam AI. We are looking for a marketer with past experience in running performance marketing campaigns across paid channels. The key KPIs for this position would be - improving demos booked and efficiency from paid channels. This includes existing channels such as Google Ads, Meta, LinkedIn, along with continuously building other new channels such as programmatic.

You'll report to the Head of Marketing, and work closely with the rest of the marketing team, to build campaigns that scale.

Roles & Responsibilities

Help strategize and execute on a performance marketing approach that supports demand gen and the organization's overarching business goals.

Establish Beam AI as a category leader in the preconstruction industry, by helping meet and exceed assigned lead gen targets.

Build & manage customer acquisition campaigns to drive revenue, increase ROI, and improve CTR, CPA and Cost per Demo Booked - with continuous optimization and A / B Testing.

Continuously improve on full lead-gen funnel from impressions to MQL to Demos Booked (SAL) - ensuring accuracy in tracking and attribution.

Forecast & track spend for the upcoming month and entire quarter - aligned with quarterly revenue targets.

Be aligned with content and product marketing teams to ensure lead quality and lead volumes from paid marketing campaigns - by tailoring messaging & ad assets.

Own dashboards to track conversions, marketing spend, CAC and other key metrics

Work with the Head of Marketing and VP-Revenue to conduct regular reviews and report on key metrics, KPIs and track month-on-month improvement areas.

Copywriting skills preferable particularly in creating ad copies

Required Skills & Experience

5-7 years of B2B SaaS / Software marketing experience (SaaS Preferred), with experience in performance marketing and demand gen across channels (Google, LinkedIn, Meta, Reddit, etc.)

You must be fluent with data, metrics, measurement, and analytics. Good understanding of experimentation, A / B testing, and incrementality.

Proven track record of building and scaling acquisition campaigns with a strong focus on ROI

Experience in marketing to US-based businesses is a plus.

Experience with marketing automation and marketing management tools such as Google Analytics, Semrush, HubSpot, etc.

Demonstrable ability to create excitement, both internally (within the organization) and externally (audience / customers / partners) with engaging marketing campaigns

Excellent Project Management skills and attention to detail. You must have a growth mindset.

Why work with us

Be part of a fast-scaling SaaS company in a high-impact, underserved industry

Shape product GTM with campaigns that actually influence buying decisions

A culture that values creativity, clarity, and customer-first thinking.

Competitive compensation and the opportunity to grow with a global, driven team

Skills Required

Linkedin, Performance Marketing, Google Ads, Hubspot, Google Analytics