Performance Marketer

Job Responsibilities & Accountabilities :

• Communicate frequently and effectively with all stakeholders regarding the Google Ads Campaign Management & reports :

Plan, launch, and optimize campaigns across Google Search, Display, Video (YouTube), Performance Max, and Demand Gen.

Conduct keyword research, audience segmentation, and competitor analysis.

Create engaging ad copy and coordinate with designers for visual assets.

Optimize campaigns to achieve KPIs like CTR, CPA, ROAS, and conversion rates.

Regularly analyze performance and implement A / B tests to improve outcomes.

Prepare detailed performance reports and insights for internal teams and clients.

Stay up-to-date with platform updates and industry best practices.

Additional Responsibilities :

Collaborate across departments (creative, strategy, SEO) for integrated campaign execution.

Research competitor strategies and digital trends to keep campaigns innovative.

Manage influencer collaborations in sync with paid campaigns (when needed).

Recommend new tools, platforms, or strategies to improve overall ad performance.

Required Skills & Qualifications :

5-6 years of hands-on experience in Google Ads.

Strong analytical skills; comfortable with tools like Google Analytics, Ads Manager, and Data Studio.

Excellent understanding of digital ad metrics and campaign performance optimization.

Experience managing multiple ad accounts simultaneously.

Strong communication and reporting skills.

Job Location : Jangpura, Delhi (South)

Working Days : Monday - Saturday (weekly offs are 1st & 3rd Saturdays & Sundays)

Work Timings : 10 : 00 AM- 07 : 00 PM