Junior Digital marketing (Delhi)

Job Description

mail : - info@naukripay.com

digital marketing job description involves planning and executing online campaigns across channels like social media, search engines, and email to promote products or services, increase brand awareness, and drive sales. Key responsibilities include market research, content creation, SEO / SEM, email marketing, and performance analysis, all while collaborating with teams and optimizing strategies based on data.

Core Responsibilities

Campaign Management :

Conceptualize, plan, and execute digital marketing campaigns across various online channels.

Content Creation :

Develop compelling and brand-consistent content for websites, social media, emails, and ads.

Search Engine Optimization (SEO) & Paid Search (SEM / PPC) :

Run SEO campaigns to improve organic visibility and manage paid search advertising to drive targeted traffic.

Social Media Management :

Manage social media profiles, create engaging content, and conduct audits to ensure best practices.

Email Marketing :

Prepare and send email campaigns and newsletters to customers and prospects.

Data Analysis & Reporting :

Monitor key online marketing metrics, analyze data, and report on campaign performance to stakeholders.

Market Research :

Conduct research to understand target audiences, identify trends, and discover new growth opportunities.

Key Skills & Knowledge

Strategic Thinking : Ability to develop strategic plans aligned with business goals.

Technical Skills : Proficiency in using digital marketing tools, analytics platforms, and content management systems.

Analytical Skills : Strong ability to interpret data and use insights to optimize campaigns.

Creative Skills : Capacity to brainstorm new ideas and create engaging content.

Collaboration : Ability to work effectively with designers, content creators, sales teams, and other departments.

Typical Duties in a Role

Oversee budgets and manage campaigns across different digital platforms.

Identify and target specific audience segments with relevant messaging.

Optimize websites and user funnels to improve online traffic and user experience.

Track key performance indicators (KPIs) and provide thought leadership on emerging digital technologies.

Requirements

Digital Marketing job typically involves developing and implementing marketing strategies across various online channels to promote a company's products or services, increase brand awareness, and drive sales. This includes tasks like creating content, managing social media, running email campaigns, optimizing websites for search engines (SEO), and analyzing campaign performance. Key Responsibilities : Developing and executing digital marketing strategies : This involves setting goals, identifying target audiences, and planning campaigns across different platforms. Content creation : Producing engaging content for websites, social media, emails, and other digital channels. Social media management : Building and managing social media presence, creating content, and engaging with followers. Search engine optimization (SEO) : Optimizing website content and structure to improve search engine rankings. Email marketing : Creating and sending email campaigns to nurture leads and engage customers. Paid advertising (PPC) : Managing and optimizing paid advertising campaigns on platforms like Google Ads. Website management : Ensuring the website is user-friendly, informative, and optimized for conversions. Performance analysis : Tracking and analyzing key metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Staying up-to-date on digital marketing trends : Continuously learning about new technologies, platforms, and best practices. Collaboration with other teams : Working with sales, product development, and other teams to align marketing efforts with overall business goals. Skills and Qualifications : Digital marketing expertise : Strong understanding of various digital marketing channels and strategies. Content creation and writing skills : Ability to create compelling and engaging content for different platforms. Social media management skills : Experience in managing social media accounts and engaging with audiences. SEO knowledge : Understanding of SEO principles and best practices. Email marketing skills : Experience in creating and managing email campaigns. Analytical and data interpretation skills : Ability to track, analyze, and interpret data to measure campaign performance. Communication and collaboration skills : Ability to communicate effectively with team members and stakeholders. Project management skills : Ability to manage multiple projects and meet deadlines. Adaptability and willingness to learn : The digital marketing landscape is constantly evolving, so adaptability and a willingness to learn new skills are essential, according to job description websites.