Paid Media Strategist

About the Role

We are seeking a Performance Marketer with a growth hacking mindset and a genuine obsession for social media and viral trends to lead our lead acquisition efforts. This role has a primary focus on paid digital distribution and is ideal for a hands-on individual who can strategically manage and expand distribution channels while reducing reliance on third parties. The successful candidate will be a creative problem-solver, adept at the full lifecycle of idea creation, execution, and continuous iteration to drive ambitious growth targets.

Responsibilities

Paid Digital Distribution : Lead and manage all paid digital distribution channels, including but not limited to Meta Ads, Google Ads, and other emerging platforms, to generate high-quality leads.

Strategy & Execution : Develop, implement, and manage a robust lead acquisition strategy. This includes the full cycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.

Channel Management : Take full ownership of key distribution channels. This involves removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.

Experimentation & Optimization : Conduct rigorous A / B testing and other experiments to continuously improve campaign performance. Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.

Performance Analysis : Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.

Qualifications

2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.

A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.

A proactive, hands-on, and autonomous approach to work.

Strong analytical skills and the ability to use data to inform decision-making.

A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.

Key Skills

Paid Media Expertise : Proven, hands-on experience with major paid platforms like Meta Ads and Google Ads.

Social Media Acumen : An obsession with social media platforms, including a deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.

Channel Management : Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.

Growth Strategy : The capacity to ideate, execute, and iterate on growth strategies from start to finish.

Data-Driven Analysis : Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.

Problem-Solving : Strong problem-solving abilities to address challenges and seize new opportunities.

Creativity : An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods.

Communication : Effective communication skills for internal reporting and collaboration