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Paid Media Strategist

Paid Media Strategist

Avisio MediaRepublic Of India, IN
24 days ago
Job description

📍 Location : Mumbai, Byculla (WFO Only)

💼 Experience : 2–4 years

🕒 Full-time

💼 Salary - 3.6lac to 4.8lac LPA

About Us :

We’re a growing Digital & Performance Marketing Agency helping brands scale through data-driven campaigns. From eCommerce to lead generation, we build strategies that convert clicks into customers.

If you live and breathe ROAS, CTRs, and conversion funnels — this role is for you.

What You’ll Do :

  • Plan, execute & optimize Meta (Facebook & Instagram) and Google Ads campaigns for Lead Generation & eCommerce clients.
  • Conduct deep audience research , A / B testing , and funnel analysis to improve performance.
  • Analyze campaign data, track KPIs, and prepare weekly / monthly performance reports.
  • Collaborate with creative & content teams to align ad messaging with brand goals.
  • Manage ad budgets effectively to ensure maximum ROI.
  • Stay updated with platform changes, algorithm updates, and best practices.

What We’re Looking For :

  • 2–4 years of hands-on experience managing Meta & Google Ads campaigns.
  • Proven track record in generating high-quality leads or eCommerce sales .
  • Strong understanding of conversion tracking , pixel setup , and Google Tag Manager .
  • Experience with Google Analytics (GA4) , Looker Studio , or similar tools.
  • Creative mindset + analytical thinking — able to blend storytelling with data.
  • Excellent communication skills and attention to detail.
  • Bonus Skills (Good to Have) :

  • Experience with YouTube Ads , LinkedIn Ads , or Performance Max campaigns .
  • Understanding of funnels, landing pages , and CRM integration .
  • Agency experience handling multiple client accounts.
  • Perks :

  • Work with diverse brands across industries.
  • Growth-oriented, creative, and collaborative environment.
  • Freedom to test new strategies and ideas.
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    Paid Media Strategist • Republic Of India, IN

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