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Paid Media Manager

Paid Media Manager

ELEMTRepublic Of India, IN
5 days ago
Job description

Paid Media Manager

We are seeking a dynamic and results-driven Paid Media Manager to lead our digital advertising efforts. This role is ideal for someone with a passion for digital advertising, a knack for analytics, and a creative edge to optimize campaigns for maximum performance. You will be responsible for managing paid media campaigns across various platforms, ensuring alignment with overall marketing strategies and objectives.

Key Responsibilities

  • Strategic Planning : Develop and execute paid media strategies that drive growth across all digital channels.
  • Campaign Leadership : Manage end-to-end campaigns across Google Ads (Search, Display, Shopping), Meta Ads (Facebook / Instagram), LinkedIn, Apple Search Ads (ASA), and other relevant platforms.
  • Performance Optimization : Track and analyze KPIs (CTR, CPC, ROAS, conversions, CPL) and apply insights to continuously improve campaign performance.
  • Audience Strategy : Build and optimize audience targeting, including demographics, interests, behaviors, and geo-specific segments.
  • Creative Direction : Collaborate with design and content teams to produce engaging ad creatives, messaging, and CTAs tailored to target audiences.
  • Budget Management : Own and optimize media budgets, ensuring efficient spend and maximum ROI.
  • International Campaign Structuring : Design campaigns tailored to specific regions, including budget allocation, messaging, and targeting strategies.
  • Competitor Benchmarking : Monitor competitor activity and industry trends to identify opportunities and refine strategies.
  • Market Intelligence : Stay updated on platform updates, emerging trends, and changes in consumer behavior to maintain a competitive edge.
  • Reporting & Insights : Deliver actionable performance reports to leadership, highlighting insights, learnings, and recommendations for optimization.

Qualifications

  • Education : Bachelor’s degree in Marketing, Advertising, Business, or related field.
  • Experience : 3–5 years in performance marketing or paid media management, with direct e-commerce campaign experience.
  • Technical Skills :
  • Hands-on expertise with Google Ads (Search, Display, Shopping) .
  • Strong proficiency in Meta Ads Manager and Apple Search Ads (ASA) .
  • Experience with tracking setups (Pixel, Firebase, GTM).
  • Familiarity with conversion rate optimization (CRO) and landing page best practices.
  • Certifications : Google Ads and Meta Blueprint certifications preferred.
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    Manager Paid Media • Republic Of India, IN