Mamaearth - Performance Marketing Role
Honasa Consumer ltd.Gurugram, India23 hours ago
Job descriptionScale paid campaigns across Meta platforms with precise audience segmentation, creative testing and Landing page testing. Coordinate with creative teams for thumb-stopping assets and dynamic product ads. Analyze ROAS, iROI, CAC, AOV, and drive continuous optimization. 5 years of experience in D2C growth, performance marketing, or channel ownership roles. Proven ability to scale digital channels, with a deep understanding of ROI-focused marketing. Hands-on execution across Google Ads, Meta Ads and Shopify (optional). Ability to read data, build dashboards, forecast spends, and report performance independently. Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.
Responsibilities :
Google (Search, Display, YouTube) :
- Own and optimize Google Ads across Search, Shopping, Display, and YouTube.
- Build full-funnel campaigns for awareness, acquisition, and remarketing.
- Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance.
- Regularly run A / B tests on ad creatives, bidding strategies, and landing pages.
Meta (Facebook, Instagram) :
What You Bring :
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Performance Marketing • Gurugram, India
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