Manager - Customer Relationship Management - Textile Manufacturer

Sales Support :

• Coordinate with the sales team to track orders, deliveries, and payment follow up.
• Assist in developing customer loyalty programs and offers.
• Analyze customer buying patterns and suggest cross-selling or upselling opportunities, revenue generation.

Marketing & Communication :

• Work closely with marketing and sales execute SMS, email, or WhatsApp campaigns targeting existing customers.
• Collect and analyze feedback to support marketing initiatives and product development.

Reporting & Analysis :

• Generate regular CRM reports, including customer activity, retention rates, and feedback summaries.
• Monitor customer satisfaction and suggest areas for improvement.

Required Skills & Qualifications :

• Bachelor's degree in Business, Marketing, or a related field.
• 12 years of experience in a CRM or customer service role (preferably in textile, garments,).
• Strong communication and interpersonal skills.
• Ability to multitask and prioritise in a fast-paced environment.
• Familiarity with local / regional customer behaviours and market trends (especially in the lungi or traditional wear segment).

(ref : iimjobs.com)