Manager - Category Trade Marketing - FMCG

Category Trade Marketing Manager - FMCG Responsibilities :

• Lead category-level forecasting, incorporating regional nuances and conducting monthly performance reviews.
• Drive AOP pipeline tracking, identifying gaps and planning corrective actions.
• Manage trade spend optimization through tracking, variance analysis, and ROI evaluation of promotions and BTL initiatives.
• Oversee trade activations and incentive programs to boost sales and engagement; evaluate responsiveness and ROI of initiatives.
• Develop GTM plans for new launches and focus brands, analysing pilot performance and maintaining NPD and MRP trackers.
• Partner with marketing for shopper marketing execution, including POSM planning, visibility tracking, and vendor coordination.
• Conduct competition benchmarking and leverage external data to identify growth opportunities.
• Lead loyalty and trade programs, driving throughput, insights, and cost efficiency.
• Collaborate with supply teams to ensure smooth demandsupply planning based on sales Masters degree in Sales / Marketing with 45 years experience in Trade Marketing or Line Sales.
• Strong analytical, planning, and stakeholder management skills with proven commercial acumen and execution excellence.

(ref : iimjobs.com)