Sales Manager - College Sales

The Sales Manager for College Sales in EdTech will be responsible for leading and driving the overall sales strategy for the higher education segment, specifically targeting colleges and universities.

Sales Strategy and Leadership :

• Develop and implement a comprehensive sales strategy to drive growth in the college and university segment.
• Lead the college sales team to achieve sales targets, revenue goals, and overall market penetration in the higher education sector.
• Identify and prioritize key accounts, markets, and growth opportunities within the higher education ecosystem.
• Account Management and Business Development :
• Build and maintain relationships with key decision-makers at colleges and universities, including deans, department heads, and procurement officers.
• Identify and manage high-value accounts, ensuring long-term partnerships with educational institutions.
• Develop new business opportunities through outreach, networking, and partnerships with higher education institutions.
• Collaboration with Product and Marketing Teams :
• Work closely with product teams to ensure that the EdTech solutions meet the specific needs of colleges and universities.
• Provide feedback to the product development team based on customer insights to refine and improve products.
• Collaborate with the marketing team to create effective campaigns, presentations, and materials that resonate with higher education stakeholders.
• Sales Team Leadership :
• Lead, coach, and mentor a team of sales professionals, ensuring they have the necessary skills, knowledge, and tools to succeed in the college sales market.
• Conduct regular sales training sessions and performance reviews to optimize the teams effectiveness.
• Foster a culture of high performance, collaboration, and accountability within the sales team.
• Negotiation and Closing Deals :
• Lead complex sales negotiations with colleges and universities, working through long sales cycles to close deals.
• Prepare and present tailored proposals to meet the specific needs of each educational institution.
• Ensure pricing, contract terms, and delivery timelines are aligned with both customer expectations and company profitability.
• Sales Forecasting and Reporting :
• Develop accurate sales forecasts, budgets, and performance metrics for the college sales vertical.
• Provide regular reports to senior management on progress, challenges, and strategies for achieving sales targets.
• Use data-driven insights to refine sales approaches and identify new growth opportunities.
• Customer Engagement and Relationship Management :
• Maintain ongoing communication with existing clients to ensure high levels of customer satisfaction.
• Act as the primary point of contact for colleges and universities, addressing any issues or concerns that arise post-sale.
• Ensure clients are successfully onboarded and supported in the use of the companys EdTech products.
• Market Research and Competitor Analysis :
• Stay informed about trends and challenges within the higher education sector to adjust sales strategies accordingly.
• Analyze competitors' offerings and market positioning to identify opportunities for differentiation.
• Provide strategic input on new product development or market expansion based on customer and market feedback. Role & responsibilities

Skills Required

Institutional Sales, Sales, Marketing