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i-XL Technologies - Head - Growth

i-XL Technologies - Head - Growth

i-XL TechnologiesMumbai Suburbs, India
30+ days ago
Job description

MBA in Marketing

Location : Mumbai

Type : Full time and Work from Office

Experience : 8 - 11 years in growth, marketing, or product roles with 3+ years relevant experience in a leadership position (e.g., Head / VP / AVP) within a B2B SaaS company, preferably in FinTech or Lending Tech.

Skills Required :

  • Deep understanding of B2B sales cycles, lead generation, and account-based marketing (ABM) strategies.
  • Proficiency in data analysis tools (e.g., Google Analytics, Marketing Automation and CRM platforms).
  • Expertise in A / B testing, conversion rate optimization and growth hacking methodologies.
  • Excellent communication, interpersonal, and presentation skills
  • Familiarity with the Indian FinTech / BFSI landscape is highly desirable.

Roles and & Conversion :

  • Develop and execute strategies to acquire new B2B clients in the BFSI / NBFC sector.
  • Optimize end-to-end growth funnels for user acquisition and activation of our Lending Tech products (e.g., goOriginate, goCollect).
  • Lead targeted marketing campaigns across B2B channels, including content, SEO / SEM, email, and performance marketing, with a focus on media planning and spends.

    • Retention & Engagement :

  • Implement strategies to enhance user engagement and retention for our Lending Tech products.
  • Utilize data to understand user behavior and identify retention opportunities.

    • Growth Planning & Execution :

  • Build and execute a holistic, data-driven growth plan aligned with business objectives.
  • Identify key growth levers across product, marketing, sales, and partnerships.
  • Manage budgets and allocate resources effectively to achieve ambitious growth targets.

    • Marketing & Growth Leadership :

  • Oversee all growth marketing initiatives, including media planning and optimizing media spends.
  • Analyze key performance indicators (KPIs) such as CAC, CLTV, conversion rates, MQLs, and SQLs to drive continuous improvement.
  • Collaborate with product development, project implementation, sales, and marketing teams to align growth initiatives and foster a culture of experimentation

    • (ref : iimjobs.com)

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    Growth • Mumbai Suburbs, India

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