Associate Director - Candidate Growth

About the Role

Matching demand-supply dynamics across 600+ locations and 40+ job categories that WorkIndia is present in, is a critical input lever for growing the marketplace like crazy.

What you will be doing

• Plan, execute and achieve supply acquisition numbers by scaling existing channels and aggressively experimenting with new channels.
• Extensively working on optimizing Activation funnels, Retention and Reactivation.
• Leverage digital as well as non-digital strategies - including but not limited to - Google, Facebook, Referral, Affiliate marketing, SEO, Offline, Feet-on-Street, Content marketing etc.
• Create demand-driven supply plans for monthly, quarterly, yearly and even 5-yearly projections.
• Ownership of achieving the planned numbers end to end, doing data-driven root cause analysis (RCAs) if numbers are off track and coming up with a plan of action to recover numbers.
• Manage budget and ensure it is deployed on the most efficient channels possible to get maximum growth within the prescribed Cost Per Acquisition and stay within margin targets.
• Lead the Supply Team of Growth manager, Marketing executive, Analyst etc.
• Ensure team management processes are adhered to, like clear KRA definition, goal setting monthly feedback, quarterly reviews, appraisals, etc.
• Reporting of numbers to leadership on adhoc / weekly / monthly reviews.
• Work with digital marketing team, agencies, analysts, creative team, freelancers, vendors, product team, ops team etc. to achieve growth through any levers possible.

What you will need

Show more

Show less

Skills Required

Affiliate Marketing, Google, facebook, Content Marketing, Seo