Scry AI - Paid Marketing Manager

Develop, implement, and manage PPC campaigns across multiple platform

• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates - pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports analyzing trends, goals, opportunities, and other key performance indicators
• Proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals
• Conduct keyword research and develop keyword strategies to increase traffic and conversions
• Knowledge of SEO and SEM best practices
• Develop and implement optimization strategies to improve campaign performance
• Managing the daily budget for PPC campaigns and ensuring that the budget is allocated effectively across various campaigns

ref : iimjobs.com)