Key Responsibilities :
Paid Campaign Management :
- Plan, launch, manage, and continuously optimize paid search and display campaigns on platforms like Google Ads, Bing Ads, and other relevant networks.
Analytics & Performance Tracking :
Set up and monitor tracking via Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools to measure user behavior and campaign effectiveness.A / B Testing & Experimentation :
Design and execute A / B tests on ads, landing pages, and audience segments; analyze test outcomes and iterate strategies based on data insights.Cross-functional Collaboration :
Work closely with design, content, and product teams to align ad creatives and messaging with user journey and conversion goals.Budget Management :
Allocate advertising budgets efficiently to achieve optimal Return on Ad Spend (ROAS) and Cost-per-Lead (CPL) while maximizing overall ROI.Performance Reporting :
Develop and maintain detailed performance reports and dashboards; communicate key insights, trends, and optimization recommendations clearly to stakeholders.Tool Utilization :
Use advanced tools like Microsoft Clarity, VWO, Ahrefs, and similar platforms to gain insights on user behavior, conversion rate optimization (CRO), and keyword strategy.Continuous Learning & Development :
Stay updated on industry trends, platform updates, and best practices; participate in training and certifications as part of ongoing skill development.Key Skills & Qualifications :
Proven experience in managing paid media campaigns across Google Ads, Bing Ads, and display networks.Proficiency in GA4, GTM, and campaign performance tracking methodologies.Hands-on experience with A / B testing platforms and CRO tools like VWO.Familiarity with SEO and keyword research tools such as Ahrefs is a plus.Strong analytical and problem-solving skills; ability to convert data into actionable insights.Excellent verbal and written communication skills; able to collaborate effectively with cross-functional teams.Ability to manage multiple campaigns and priorities simultaneously with keen attention to detail.Google Ads and / or Analytics certification preferred.ref : iimjobs.com)